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Category Archive: 852 results for Marketing

How to get your message out 

July 29, 2013

By: Caryn Stein

We write a lot about how to inspire supporters with compelling stories and clear calls to action, but even the most well-crafted messages are worthless if no one sees them. In addition to your outreach via email marketing or direct mail, it’s equally important to ensure your cause is well-represented through pres… Read More

5 tips for email optimization from the Obama campaign 

July 19, 2013

By: Melissa Raimondi

In a recent MarketingSherpa webinar on email optimization, Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. No matter which political party you root for, you have to admit that Amelia’s success… Read More

6 STEPPS to viral success for your cause 

July 15, 2013

By: Caryn Stein

by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good Fellow cause marketers, wouldn’t you like a dollar for every time someone told you to ‘make it go viral?’ The beauty and frustration of virality is that you never know what will catch on. Context, creativity and conversation all have to align … Read More

Infographics: Nonprofit friend or foe? 

July 11, 2013

By: Caryn Stein

Posted by Melissa Raimondi, Content Producer at Network for Good 10 Artists, 10 Years: Color Palettes infographic by ArthurBuxton. Infographics are a hot topic in the world of marketing. They are a popular way to make potentially boring data visually appealing and fun. I love the creativity and inventiveness designers … Read More

4 ways to create a culture of giving at your nonprofit 

July 8, 2013

By: Caryn Stein

by Kate Olsen, VP of Strategic Projects at Network for Good @Kate4Good The following post is a summary of Adam Grant’s presentation on his book Give and Take: A Revolutionary Approach to Success at the Conference on Volunteering and Service. In Give and Take, Adam Grant’s premise is that there is more to the se… Read More

How to read this blog 

June 23, 2013

By: Caryn Stein

Love reading this blog? Don’t miss out! For those of you reading this blog via Google Reader: Google Reader will be retired on July 1, 2013, which means you won’t be able to read your blog and news feeds through the Google Reader service after that date. We love our readers and want to make… Read More

Help your corporate partners be brainiac cause marketers 

May 16, 2013

By: Katya Andresen

image via the Sparkologist As I’ve often written on this blog, human beings are inherently empathetic. Our brains are hardwired to relate to other people’s experiences. When we witness or imagine someone acting, our neurons fire the same way they would if we were undertaking the same action. That’s why your heart… Read More

Free marketing brainpower for your nonprofit 

May 15, 2013

By: Katya Andresen

Update: I corrected the links to the webinar, and they should be working now. Some folks had trouble accessing them earlier due to a coding error on my part. Did you know that you could have fantastic pro bono marketing experts helping your organization? No? Then you should attend the next Network for Good webinar.… Read More

Why I helped start a magazine: Characters matter 

May 13, 2013

By: Katya Andresen

I’m excited to announced that today, Characters Magazine is live. Master storyteller Mark Rovner and I founded this literary magazine to feature the writing of people who work for good causes and to inspire better storytelling in our sector. You can read it free online here. Thanks to everyone who submitted ̵… Read More

The good and bad of brand storytelling 

May 7, 2013

By: Katya Andresen

Cartoon by Tom Fishburne, the Marketoonist Yesterday, I talked about brand reinvention. Today I want to talk about brand storytelling. The biggest mistake people make in brand storytelling is they forget the party shaping your brand story is the person experiencing the brand – and not your marketing department. T… Read More

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