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Category Archive: 849 results for Marketing

Newsjacking: Q&A with David Meerman Scott 

September 25, 2018

By: Linda Lombardi

Internationally-acclaimed strategist David Meerman Scott’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed, and capture hearts and minds. He is the author or… Read More

VIDEO: Take an Interactive Tour of Our Donor Management System 

September 20, 2018

By: Linda Lombardi

As a small nonprofit, you need systems that intuitively understand the jobs you need to accomplish. On any given day, nonprofit development staff members are hard at work communicating with supporters. The fundamentals of your work can be broken into five categories: soliciting donations, stewarding donors, acknowledgi… Read More

Go Back to School with Network for Good University 

September 5, 2018

By: Linda Lombardi

September’s here and you know what that means. It’s time to go back to school! Welcome to Orientation! The learning never stops at Network for Good University, where class isn’t just for kids anymore. We know you’re always searching for the latest and greatest information that will set you up for fundraising su… Read More

7 Digital Practices to Win Donors’ Hearts 

August 30, 2018

By: Linda Lombardi

Technology has changed the nonprofit landscape—and your job—in more ways than one. A digital strategy is essential to the success of your fundraising campaigns. Use your donor management system to analyze your donor data and segment your donors into groups to target your campaigns for better fundraising results. Th… Read More

4 Messaging Strategies to Turn Advocates Into Donors 

August 9, 2018

By: Linda Lombardi

Every nonprofit fundraiser has a dual objective—cultivate existing donors and grow your base by prospecting and acquiring new donors. One area to focus on is activating your organization’s advocates or non-donor groups (volunteers, program participants and their families, community partners, etc) to donate. Not onl… Read More

9 Tips to Write a Winning Nonprofit Message 

August 2, 2018

By: Linda Lombardi

Every nonprofit has multiple messages to tell, from your mission and organizational history to the story of the community you serve. You share your story every day—with donors, volunteers, staff, foundations, community partners, journalists. Think of the stories that keep people coming back time and again. They all h… Read More

How to Tell Your Nonprofit’s Story 

July 31, 2018

By: Linda Lombardi

Sometimes the trickiest part of telling your nonprofit’s story is simply getting the order right. Subplots and tangents have a way of derailing a good story and causing your audience to lose interest. But creating a compelling story arc doesn’t have to be difficult. Think back to you high school English classes… Read More

How to Use Storytelling to Engage Donors 

July 26, 2018

By: Linda Lombardi

Nonprofit storytelling is the basis of everything we do. It is how we know our personal and cultural histories, how we connect to the world around us, and how we understand each other. Story inspires, informs, and motivates us. A story that captures the imagination and motivates your audience to take action is the foun… Read More

Celebrating National Social Media Day 

June 29, 2018

By: Linda Lombardi

There’s no denying it. Social media is the fastest-growing phenomenon of the modern age. It even has its own day of celebration—and it’s tomorrow! That’s right. In 2010, Mashable launched Social Media Day to celebrate and recognize the power and connectivity of social media. This year we’re sharin… Read More

3 Ways to Shape Your Nonprofit’s Message 

June 27, 2018

By: Linda Lombardi

Knowing what to say is a top concern, according to questions the Network for Good support team regularly fields from fundraisers. The most valuable nonprofit messaging guidance we can share with you is to communicate back to your donors first and foremost with what connects them with your organization; what they care a… Read More

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