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Category Archive: 819 results for Marketing

Why Your Nonprofit Brand is More than a Logo 

June 19, 2016

By: Caryn Stein

Your nonprofit brand represents your core purpose and why it matters to your community and your donors. Brands can be a trigger for emotions and actions, and individual giving is born from these two elements. Your nonprofit brand is more than a logo:  it’s a carefully planned experience. When it comes to fundraising… Read More

5 Ways to Engage Millennials for Your Small Nonprofit 

June 15, 2016

By: Caryn Stein

I often hear from nonprofit fundraisers that they’re having trouble attracting younger supporters as their current donor base ages. The most common root cause of this complaint? Many small nonprofits don’t have a tailored strategy for engaging Millennial donors in ways that resonate. Younger supporters won’t … Read More

Nonprofit Branding Done Right Raises More Money 

March 20, 2016

By: Nancy Schwartz

When it comes to updating nonprofit branding, there can seem be more questions than answers. Questions like: Will rebranding increase donations? Will rebranding make it easier for us to convey our organization’s impact and value? Is now the time for us to rebrand? We finally get answers to these million-dollar questi… Read More

4 Ways to Motivate Story Collection at Your Organization 

March 18, 2016

By: Nancy Schwartz

For nonprofits, sharing great stories sparks emotion, connection, and action better than any other message type I know. But finding these stories can be challenging, especially because one person can’t do all the work. We depend on those on the front lines (typically program staff and volunteers) to identify high-pot… Read More

2 Questions You Must Ask Before Planning Your Next Event 

March 10, 2016

By: Barbara O'Reilly, CFRE

Truth be told, I have a love/hate relationship with events. I love getting dressed up to attend a fancy benefit. On the other hand, I’ve seen too many organizations host events because their leaders felt they “should.” Without strategy or follow-up, events waste an organization’s limited resources and leave an … Read More

How Your Nonprofit Can Stand Out in an Election Year 

February 4, 2016

By: Caryn Stein

This year, your donor communications must work to strengthen your relationship with supporters.… Read More

How to Solve Déjà Vu: Fixing Your Nonprofit’s #GroundhogDayProblems 

February 2, 2016

By: Liz Ragland

Do you remember the 1993 classic film, Groundhog Day? Bill Murray’s character, Phil, keeps living the same day over and over and over again. Phil tries to break the cycle of endless February 2nds with extreme endeavors including kidnapping the official Groundhog Day groundhog, Punxsutawney Phil. Can you relate? Does… Read More

7 Steps to Turning Event Attendees into Donors 

January 28, 2016

By: Claire Axelrad

Discover how to take your event experience to the next level.… Read More

E-News as Powerhouse Donor Retention Tool 

December 22, 2015

By: Nancy Schwartz

As you muscle through re-engaging donors in end-of-year giving (and kick starting relationships with new ones), it’s crucial to have your thank you and the next follow-up ready to roll. NOW is when you have their attention. In fact, the first three months after your donor gives (or gives again) is your now-or-never p… Read More

How To Create Year-End Content Your Supporters Will Share: Q&A with Smile Train 

December 8, 2015

By: Liz Ragland

Smile Train is at it again! After the success of their Serious Baby campaign this summer, the Smile Train team wanted to continue to reach a social media-savvy audience with more amazing, humorous content. This time, they are encouraging fans to share their Grouchy Carols videos as a way to shine a humorous (and someti… Read More

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