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Category Archive: 826 results for Marketing

Nonprofit Branding Done Right Raises More Money 

March 20, 2016

By: Nancy Schwartz

When it comes to updating nonprofit branding, there can seem be more questions than answers. Questions like: Will rebranding increase donations? Will rebranding make it easier for us to convey our organization’s impact and value? Is now the time for us to rebrand? We finally get answers to these million-dollar questi… Read More

4 Ways to Motivate Story Collection at Your Organization 

March 18, 2016

By: Nancy Schwartz

For nonprofits, sharing great stories sparks emotion, connection, and action better than any other message type I know. But finding these stories can be challenging, especially because one person can’t do all the work. We depend on those on the front lines (typically program staff and volunteers) to identify high-pot… Read More

How Your Nonprofit Can Stand Out in an Election Year 

February 4, 2016

By: Caryn Stein

This year, your donor communications must work to strengthen your relationship with supporters.… Read More

How to Solve Déjà Vu: Fixing Your Nonprofit’s #GroundhogDayProblems 

February 2, 2016

By: Liz Ragland

Do you remember the 1993 classic film, Groundhog Day? Bill Murray’s character, Phil, keeps living the same day over and over and over again. Phil tries to break the cycle of endless February 2nds with extreme endeavors including kidnapping the official Groundhog Day groundhog, Punxsutawney Phil. Can you relate? Does… Read More

7 Steps to Turning Event Attendees into Donors 

January 28, 2016

By: Claire Axelrad

Discover how to take your event experience to the next level.… Read More

E-News as Powerhouse Donor Retention Tool 

December 22, 2015

By: Nancy Schwartz

As you muscle through re-engaging donors in end-of-year giving (and kick starting relationships with new ones), it’s crucial to have your thank you and the next follow-up ready to roll. NOW is when you have their attention. In fact, the first three months after your donor gives (or gives again) is your now-or-never p… Read More

How To Create Year-End Content Your Supporters Will Share: Q&A with Smile Train 

December 8, 2015

By: Liz Ragland

Smile Train is at it again! After the success of their Serious Baby campaign this summer, the Smile Train team wanted to continue to reach a social media-savvy audience with more amazing, humorous content. This time, they are encouraging fans to share their Grouchy Carols videos as a way to shine a humorous (and someti… Read More

Your Four-Step Plan to Conquer Social Media on #GivingTuesday 

November 5, 2015

By: Liz Ragland

Use these tactics to set yourself up for social media success on December 1.… Read More

How to Add a Donation Button to Facebook 

November 2, 2015

By: Liz Ragland

Here are the 4 simple steps to adding a donation button to your nonprofit's Facebook page.… Read More

Two Ways to Leverage Multi-Channel Storytelling This December 

October 29, 2015

By: Vanessa Chase

Adapt your story to keep your cause (and your appeal) top of mind this December.… Read More

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