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Category Archive: 820 results for Marketing

How To Create Year-End Content Your Supporters Will Share: Q&A with Smile Train 

December 8, 2015

By: Liz Ragland

Smile Train is at it again! After the success of their Serious Baby campaign this summer, the Smile Train team wanted to continue to reach a social media-savvy audience with more amazing, humorous content. This time, they are encouraging fans to share their Grouchy Carols videos as a way to shine a humorous (and someti… Read More

Your Four-Step Plan to Conquer Social Media on #GivingTuesday 

November 5, 2015

By: Liz Ragland

Use these tactics to set yourself up for social media success on December 1.… Read More

How to Add a Donation Button to Facebook 

November 2, 2015

By: Liz Ragland

Here are the 4 simple steps to adding a donation button to your nonprofit's Facebook page.… Read More

Two Ways to Leverage Multi-Channel Storytelling This December 

October 29, 2015

By: Vanessa Chase

Adapt your story to keep your cause (and your appeal) top of mind this December.… Read More

How to Stand Out on #GivingTuesday 

October 20, 2015

By: Caryn Stein

Want to rise above the noise on December 1? Try these tips for a campaign that wows.… Read More

6 Tips for Finding the Right Graphic Designer 

October 2, 2015

By: Andrea Brody

It’s that time of year again. You’re likely beginning to create pieces for your organization’s year-end campaign. Sometimes this means finding new design partners who can offer a fresh perspective on your visual communications or simply an extra set of hands to take the task off your plate. Whether your in-house … Read More

WIIFM: How Your Commitment Leads to Donor Connection 

September 10, 2015

By: Nancy Schwartz

Take a hard look at this intriguing approach to creating the most effective email campaigns, built on psychologist Abe Maslow’s hierarchy of needs. I’ve adapted the diagram above (geared toward for-profit marketers) to serve as a useful framework for fundraising communications in all channels. Here’s the challeng… Read More

6 Quick Behavioral Economics Lessons for Fundraisers 

August 31, 2015

By: Caryn Stein

Learn the key psychological principles that can affect your fundraising strategy.… Read More

Don’t Forget the Why 

August 31, 2015

By: Caryn Stein

To connect with donors, remember why they give.… Read More

Bring-’Em-Close Welcome Packs 

August 7, 2015

By: Nancy Schwartz

I just donated to your organization for the very first time. So what kind of welcome am I going to get? Will you respond ASAP with a quick, impersonal email and never be heard from again? Or will I receive that generic email or letter a few weeks or even months later, when I’ve totally… Read More

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