Category Archive: 853 results for Marketing

Want to know a secret?  There’s a trick to crafting the perfect marketing message for your nonprofit. Put your audience first. We all know people who are all about “me, me, me.” We tolerate them when we need to, but we avoid them as much as we can. On the other hand, we gravitate towards… Read More

Everyone deserves a little self-promotion. Whether you’re shy about tooting your own horn or have fully mastered the humble brag, embracing your inner marketing maven will take your fundraising to the next level. Our eGuide “7 Marketing Tips Every Fundraiser Needs” offers seven easy steps you can implemen… Read More

Once Upon a Time… Everyone loves a good story. In celebration of National Tell a Story Day, we’re opening up early registration to our May Masterclass Webinar, “How to Tell Stories That Take Supporters from Passive to Passionate.” Discover the four steps to successful storytelling with Julia Campbell, author o… Read More

Is a new or better fundraising software system the answer you’ve been looking for? Complete this short-but-priceless checklist to find out. You’re passionate about your organization’s mission and work hard fundraising for your cause. Whether fundraising is one of your many responsibilities or your sole focus; whe… Read More

Truth be told, I have a love/hate relationship with events. I love getting dressed up to attend a fancy benefit. On the other hand, I’ve seen too many organizations host events because their leaders felt they “should.” Without strategy or follow-up, events waste an organization’s limited resources and leave an … Read More

We’re serving up a double helping of proven strategies for creating donor relationships that stand the test of time and memorable experiences for the people who support your cause. Grab a seat for our free Thank You Wednesday webinar and Donor Retention eBook. Partner Webinar: Thank You Wednesday—It’s Just the Be… Read More

Editor’s note: Looking for more tips to make your next appeal letter irresistible? Click here to watch our on-demand webinar, How to Write a Winning Year-End Appeal. Huh? I’ve no idea what you mean. If that’s what readers of your fundraising appeals are thinking, you’re sunk. And that’s what happens when … Read More

Last week in our series, 4 Lessons from the Trenches to Prepare for Giving Season, we talked about how to harness emotions in your year-end appeals. This week, we’ll be talking about overcoming the challenges of time and capacity to reach your fundraising goals. Each nonprofit we served that day in Baltimore had diff… Read More

Note from the editor: Because our subscribers don’t always have the opportunity to read every post we have published on this blog (over 2,650!), we’ll be sharing some top posts to give you plenty of fundraising and marketing ideas to implement over the next few months. In this post from last June, guest bl… Read More

  There’s no question that compelling photos are a powerful component of a successful fundraising campaign. Many organizations go further by sharing donor, volunteer, and staff photos. That’s because, “a picture may be worth MORE than a thousand words. A new study shows that text is more credible when accomp… Read More