Category Archive: 841 results for Marketing

Question: Our last two year-end campaigns were fueled by client stories that featured a photo or two. Naturally, I planned to feature the same kind of moving, memorable profiles this year . That plan changed radically last month, when our social workers urged us to put our clients’ privacy first and stop using client… Read More

We’re in the thick of planning for year-end giving. I bet you are putting lots of energy into targeting top prospects via your donor management software and developing strategies that will reach and resonate with your different  donor segments (e.g. your monthly donors vs. your one-time donors). This year, I urge yo… Read More

You’re excited – and so am I. Sometime over the next few days we get to invest five glorious minutes to configure our inbox and voicemail so anyone who tries to email or call our office is kindly informed that we are unplugging for Independence Day. Effectively raising money for a nonprofit organization is hard w… Read More

Your nonprofit brand represents your core purpose and why it matters to your community and your donors. Brands can be a trigger for emotions and actions, and individual giving is born from these two elements. Your nonprofit brand is more than a logo:  it’s a carefully planned experience. When it comes to fundraising… Read More

I often hear from nonprofit fundraisers that they’re having trouble attracting younger supporters as their current donor base ages. The most common root cause of this complaint? Many small nonprofits don’t have a tailored strategy for engaging Millennial donors in ways that resonate. Younger supporters won’t … Read More

When it comes to updating nonprofit branding, there can seem be more questions than answers. Questions like: Will rebranding increase donations? Will rebranding make it easier for us to convey our organization’s impact and value? Is now the time for us to rebrand? We finally get answers to these million-dollar questi… Read More

For nonprofits, sharing great stories sparks emotion, connection, and action better than any other message type I know. But finding these stories can be challenging, especially because one person can’t do all the work. We depend on those on the front lines (typically program staff and volunteers) to identify high-pot… Read More

This year, your donor communications must work to strengthen your relationship with supporters.… Read More

Do you remember the 1993 classic film, Groundhog Day? Bill Murray’s character, Phil, keeps living the same day over and over and over again. Phil tries to break the cycle of endless February 2nds with extreme endeavors including kidnapping the official Groundhog Day groundhog, Punxsutawney Phil. Can you relate? Does… Read More

Discover how to take your event experience to the next level.… Read More