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Category Archive: 818 results for Marketing

3 Musts for Better Stories 

July 8, 2015

By: Caryn Stein

Everyone knows that storytelling is a win for nonprofits, but not all stories are created equal.… Read More

Peer Pressure for Good 

July 2, 2015

By: Liz Ragland

After I read this article in Chronicle of Philanthropy and this one in the Huffington Post, I couldn’t get this song out of my head. “Under pressure…” Queen’s lyrics aren’t really describing the type of pressure featured in either of these articles, but the main theme is clear: Pressure changes things—it … Read More

No Kitties or Puppies. HELP! (Step Two) 

June 30, 2015

By: Nancy Schwartz

Review Step One Okay, your organization is one of many that can’t use kitty or puppy photos to raise money or recruit volunteers. So what can you do to quickly and effectively connect with the emotions of prospects and supporters? In Step One of this two-part post, I shared my take on why this type… Read More

No Kitties or Puppies. HELP! (Step One) 

June 23, 2015

By: Nancy Schwartz

View Step Two Ooh! Aah! Who can resist the cuteness of kitty or puppy photos like this one? Don’t feel silly for loving them. It’s human nature. In fact, photos like the one on this page are such tasty emotional candy that every bite takes folks one step closer to a donation. But if your… Read More

Why Are You Sending Me This Email?!? A Lesson in Donor Segmentation 

June 10, 2015

By: Liz Ragland

I’m a monthly donor to a nonprofit I love a lot. They use a membership model to boost monthly giving. However, I noticed that during their seasonal membership drives, I continued to get emails asking me to become a member. At first I ignored this, thinking maybe they incorrectly segmented their list. Then, when I… Read More

Are You Ready for Guests? Why Your Nonprofit Website Still Matters 

June 8, 2015

By: Caryn Stein

This weekend some friends were passing through town on their way home from vacation and we had plans meet for dinner. A few hours before they were to arrive, we agreed it might be easier for them to stop by my home first, and then we’d decide where to grab a bite to eat. One… Read More

Half of Your Email Subscribers Are Ignoring You 

May 20, 2015

By: Liz Ragland

New research from the 2015 M+R Benchmarks Study tells us that, on average, almost half (45%) of small nonprofits’ email subscribers are inactive. Yikes! Inactive could mean different things to different organizations. Many organizations define inactive subscribers as those who’ve gone one year with no activity. (Th… Read More

Create Great Visuals: 10 Tips and Tools for Nonprofits 

April 21, 2015

By: Helene Kahn

More and more nonprofits are using visuals to tell their story, illustrate impact, and create a case for giving. But creating visuals can sometimes be costly, time consuming, and seemingly impossible without advanced software. At Network for Good, we see clients using visuals in amazing ways to share their stories, eng… Read More

Sample Donor Survey Questions 

April 20, 2015

By: Liz Ragland

Sample donor survey questions provided by Vanessa Chase of the Storytelling Non-Profit 1. Over the years that you have generously helped us (state intended purpose of gifts of time and money); how did those gifts and involvements come about? 2. Of the programs and services your gifts help support, what are the most imp… Read More

The Key to More Effective Donor Communication 

April 16, 2015

By: Caryn Stein

To truly connect with donors and inspire them to become a part of the work that you do, you need to really speak to them.… Read More

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