Category Archive: 850 results for Marketing

Truth be told, I have a love/hate relationship with events. I love getting dressed up to attend a fancy benefit. On the other hand, I’ve seen too many organizations host events because their leaders felt they “should.” Without strategy or follow-up, events waste an organization’s limited resources and leave an … Read More

We’re serving up a double helping of proven strategies for creating donor relationships that stand the test of time and memorable experiences for the people who support your cause. Grab a seat for our free Thank You Wednesday webinar and Donor Retention eBook. Partner Webinar: Thank You Wednesday—It’s Just the Be… Read More

Editor’s note: Looking for more tips to make your next appeal letter irresistible? Click here to watch our on-demand webinar, How to Write a Winning Year-End Appeal. Huh? I’ve no idea what you mean. If that’s what readers of your fundraising appeals are thinking, you’re sunk. And that’s what happens when … Read More

Last week in our series, 4 Lessons from the Trenches to Prepare for Giving Season, we talked about how to harness emotions in your year-end appeals. This week, we’ll be talking about overcoming the challenges of time and capacity to reach your fundraising goals. Each nonprofit we served that day in Baltimore had diff… Read More

Note from the editor: Because our subscribers don’t always have the opportunity to read every post we have published on this blog (over 2,650!), we’ll be sharing some top posts to give you plenty of fundraising and marketing ideas to implement over the next few months. In this post from last June, guest bl… Read More

When you want to contact your donors, chances are, you email them. And so does everybody else. Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. And it’s a rare person who actually reads al… Read More

  There’s no question that compelling photos are a powerful component of a successful fundraising campaign. Many organizations go further by sharing donor, volunteer, and staff photos. That’s because, “a picture may be worth MORE than a thousand words. A new study shows that text is more credible when accomp… Read More

When many of us hear “annual report,” we immediately think of a big book. You know what I’m talking about, a text-heavy, 12- to 24-page booklet printed on thick, glossy stock. I don’t know about you, but my eyelids are growing heavy just thinking about it. Let’s agree right now to step away from the… Read More

How Unforgettable Stories Motivate Giving & Keep Donors Close With budget and staffing challenges touching us all in some way, it’s hard not to evaluate how much time and money go into your annual report. I encourage you to consider this advice from master fundraiser Tom Ahern: “Think of your annual report as… Read More

Question: Our last two year-end campaigns were fueled by client stories that featured a photo or two. Naturally, I planned to feature the same kind of moving, memorable profiles this year . That plan changed radically last month, when our social workers urged us to put our clients’ privacy first and stop using client… Read More