Category Archive: 826 results for Marketing

Want to rise above the noise on December 1? Try these tips for a campaign that wows.… Read More

It’s that time of year again. You’re likely beginning to create pieces for your organization’s year-end campaign. Sometimes this means finding new design partners who can offer a fresh perspective on your visual communications or simply an extra set of hands to take the task off your plate. Whether your in-house … Read More

Take a hard look at this intriguing approach to creating the most effective email campaigns, built on psychologist Abe Maslow’s hierarchy of needs. I’ve adapted the diagram above (geared toward for-profit marketers) to serve as a useful framework for fundraising communications in all channels. Here’s the challeng… Read More

Learn the key psychological principles that can affect your fundraising strategy.… Read More

To connect with donors, remember why they give.… Read More

I just donated to your organization for the very first time. So what kind of welcome am I going to get? Will you respond ASAP with a quick, impersonal email and never be heard from again? Or will I receive that generic email or letter a few weeks or even months later, when I’ve totally… Read More

After Caryn’s webinar on Tuesday, Storytelling with the Emotional Brain, I came across this video in my Facebook feed. It was posted last year, so you may have already seen it. Watch it now: Wow. I mean… WOW. Doesn’t it hit you hard? This is storytelling to the max, revealed in one-second intervals. Sometimes it�… Read More

Nothing is more important than crafting content that’s relevant to your readers. But it’s challenging when they’re distracted by the delights of ice cream, the beach, and after-dinner badminton. Summer is just different. Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to … Read More

Everyone knows that storytelling is a win for nonprofits, but not all stories are created equal.… Read More

After I read this article in Chronicle of Philanthropy and this one in the Huffington Post, I couldn’t get this song out of my head. “Under pressure…” Queen’s lyrics aren’t really describing the type of pressure featured in either of these articles, but the main theme is clear: Pressure changes things—it … Read More