Category Archive: 831 results for Marketing

As you muscle through re-engaging donors in end-of-year giving (and kick starting relationships with new ones), it’s crucial to have your thank you and the next follow-up ready to roll. NOW is when you have their attention. In fact, the first three months after your donor gives (or gives again) is your now-or-never p… Read More

Smile Train is at it again! After the success of their Serious Baby campaign this summer, the Smile Train team wanted to continue to reach a social media-savvy audience with more amazing, humorous content. This time, they are encouraging fans to share their Grouchy Carols videos as a way to shine a humorous (and someti… Read More

Use these tactics to set yourself up for social media success on December 1.… Read More

Here are the 4 simple steps to adding a donation button to your nonprofit's Facebook page.… Read More

Adapt your story to keep your cause (and your appeal) top of mind this December.… Read More

Want to rise above the noise on December 1? Try these tips for a campaign that wows.… Read More

It’s that time of year again. You’re likely beginning to create pieces for your organization’s year-end campaign. Sometimes this means finding new design partners who can offer a fresh perspective on your visual communications or simply an extra set of hands to take the task off your plate. Whether your in-house … Read More

Take a hard look at this intriguing approach to creating the most effective email campaigns, built on psychologist Abe Maslow’s hierarchy of needs. I’ve adapted the diagram above (geared toward for-profit marketers) to serve as a useful framework for fundraising communications in all channels. Here’s the challeng… Read More

Learn the key psychological principles that can affect your fundraising strategy.… Read More

To connect with donors, remember why they give.… Read More