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Category Archive: 826 results for Marketing

No Kitties or Puppies. HELP! (Step Two) 

June 30, 2015

By: Nancy Schwartz

Review Step One Okay, your organization is one of many that can’t use kitty or puppy photos to raise money or recruit volunteers. So what can you do to quickly and effectively connect with the emotions of prospects and supporters? In Step One of this two-part post, I shared my take on why this type… Read More

No Kitties or Puppies. HELP! (Step One) 

June 23, 2015

By: Nancy Schwartz

View Step Two Ooh! Aah! Who can resist the cuteness of kitty or puppy photos like this one? Don’t feel silly for loving them. It’s human nature. In fact, photos like the one on this page are such tasty emotional candy that every bite takes folks one step closer to a donation. But if your… Read More

Why Are You Sending Me This Email?!? A Lesson in Donor Segmentation 

June 10, 2015

By: Liz Ragland

I’m a monthly donor to a nonprofit I love a lot. They use a membership model to boost monthly giving. However, I noticed that during their seasonal membership drives, I continued to get emails asking me to become a member. At first I ignored this, thinking maybe they incorrectly segmented their list. Then, when I… Read More

Are You Ready for Guests? Why Your Nonprofit Website Still Matters 

June 8, 2015

By: Caryn Stein

This weekend some friends were passing through town on their way home from vacation and we had plans meet for dinner. A few hours before they were to arrive, we agreed it might be easier for them to stop by my home first, and then we’d decide where to grab a bite to eat. One… Read More

Half of Your Email Subscribers Are Ignoring You 

May 20, 2015

By: Liz Ragland

New research from the 2015 M+R Benchmarks Study tells us that, on average, almost half (45%) of small nonprofits’ email subscribers are inactive. Yikes! Inactive could mean different things to different organizations. Many organizations define inactive subscribers as those who’ve gone one year with no activity. (Th… Read More

Create Great Visuals: 10 Tips and Tools for Nonprofits 

April 21, 2015

By: Helene Kahn

More and more nonprofits are using visuals to tell their story, illustrate impact, and create a case for giving. But creating visuals can sometimes be costly, time consuming, and seemingly impossible without advanced software. At Network for Good, we see clients using visuals in amazing ways to share their stories, eng… Read More

Sample Donor Survey Questions 

April 20, 2015

By: Liz Ragland

Sample donor survey questions provided by Vanessa Chase of the Storytelling Non-Profit Over the years that you have generously helped us (state intended purpose of gifts of time and money); how did those gifts and involvements come about? Of the programs and services, your gifts help support, what are the most importan… Read More

The Key to More Effective Donor Communication 

April 16, 2015

By: Caryn Stein

To truly connect with donors and inspire them to become a part of the work that you do, you need to really speak to them.… Read More

Make the Most of Mother’s Day 

April 15, 2015

By: Nancy Schwartz

There’s no better way for your organization to get the attention of your supporters and prospects (and the media) than by piggybacking on what’s already top of mind. Your people are already thinking about this stuff, making them far more likely to connect with your campaign than at other times. That’s “right th… Read More

Going Viral: A Small Nonprofit Gets National Attention 

April 2, 2015

By: Laura Tubesing

How does a small nonprofit go viral and capture attention on the national stage? I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl.… Read More

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