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Category Archive: 843 results for Marketing

How to Solve Déjà Vu: Fixing Your Nonprofit’s #GroundhogDayProblems 

February 2, 2016

By: Liz Ragland

Do you remember the 1993 classic film, Groundhog Day? Bill Murray’s character, Phil, keeps living the same day over and over and over again. Phil tries to break the cycle of endless February 2nds with extreme endeavors including kidnapping the official Groundhog Day groundhog, Punxsutawney Phil. Can you relate? Does… Read More

7 Steps to Turning Event Attendees into Donors 

January 28, 2016

By: Claire Axelrad

Discover how to take your event experience to the next level.… Read More

E-News as Powerhouse Donor Retention Tool 

December 22, 2015

By: Nancy Schwartz

As you muscle through re-engaging donors in end-of-year giving (and kick starting relationships with new ones), it’s crucial to have your thank you and the next follow-up ready to roll. NOW is when you have their attention. In fact, the first three months after your donor gives (or gives again) is your now-or-never p… Read More

How To Create Year-End Content Your Supporters Will Share: Q&A with Smile Train 

December 8, 2015

By: Liz Ragland

Smile Train is at it again! After the success of their Serious Baby campaign this summer, the Smile Train team wanted to continue to reach a social media-savvy audience with more amazing, humorous content. This time, they are encouraging fans to share their Grouchy Carols videos as a way to shine a humorous (and someti… Read More

How to Add a Donation Button to Facebook Page 

November 2, 2015

By: Liz Ragland

Here are the 4 simple steps to adding a donation button to your nonprofit's Facebook page.… Read More

How to Stand Out on #GivingTuesday 

October 20, 2015

By: Caryn Stein

Want to rise above the noise on December 1? Try these tips for a campaign that wows.… Read More

6 Tips for Finding the Right Graphic Designer 

October 2, 2015

By: Andrea Brody

It’s that time of year again. You’re likely beginning to create pieces for your organization’s year-end campaign. Sometimes this means finding new design partners who can offer a fresh perspective on your visual communications or simply an extra set of hands to take the task off your plate. Whether your in-house … Read More

WIIFM: How Your Commitment Leads to Donor Connection 

September 10, 2015

By: Nancy Schwartz

Take a hard look at this intriguing approach to creating the most effective email campaigns, built on psychologist Abe Maslow’s hierarchy of needs. I’ve adapted the diagram above (geared toward for-profit marketers) to serve as a useful framework for fundraising communications in all channels. Here’s the challeng… Read More

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