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Category Archive: 819 results for Marketing

How Did You Handle…? 2 MORE Examples of Change Ups for 2014 Year-End Campaigns 

December 3, 2014

By: Nancy Schwartz

Read Part One This post continues our new How Did You Handle…? series—specific how-tos based on your experiences. There’s still time to make productive changes to your year-end appeal! Here are more year-end campaign change-ups, attempted for the first time this year by some of your fundraiser peers (with early r… Read More

Your #GivingTuesday Emails 

December 1, 2014

By: Liz Ragland

Tomorrow is the day! You’ve got your donation page up and running, you’ve rallied your staff members, and your thank you messages are ready to deploy. But don’t forget to send your donors (and board members) a #GivingTuesday appeal! A successful giving day campaign includes an email appeal sent early … Read More

How Did You Handle…? 3 Examples of Change Ups for 2014 Year-End Campaigns 

November 19, 2014

By: Nancy Schwartz

This post is the first in our new How Did You Handle…? Series—specific how-tos based on YOUR experiences.Please watch for our requests to share your wins, challenges and recommendations. YOU are the best trainers there are! Year-End fundraising tops most organizations’ “must do, every year” list, but it’s c… Read More

3 Steps to a Powerful, All-Organization Team of Messengers [Part Two] 

November 13, 2014

By: Nancy Schwartz

Be sure to check out part one of this two-part series on messaging. 3 Steps to a Team of Powerful Messengers Training your staff, leadership, clients partners and supporters is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging f… Read More

3 Steps to a Powerful, All-Organization Team of Messengers [Part One] 

November 12, 2014

By: Nancy Schwartz

I recently completed an all-new message platform for the largest human services organization in Massachusetts. The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation. This agency is renowned for high-quality service delivery, b… Read More

Why Donors Want to Help One Person but Not Every Person 

November 5, 2014

By: Liz Ragland

An NPR story caught my attention this morning. Maybe you heard it too? The story was about a psychologist’s study on what kind of message inspires people to give more.… Read More

The Secret Sauce of Record-Breaking Year-End Campaigns 

September 17, 2014

By: Nancy Schwartz

Come in close and listen hard. This is a secret I don’t want to broadcast to the entire world. The secret sauce to ensuring year-end campaign success that I’ve seen work time and time again is this year-end checklist. Year-end campaign creation and management is a busy, often overwhelming process fraught with anxie… Read More

Are you thinking about mobile? 

August 25, 2014

By: Caryn Stein

How many times have you checked your smartphone today? Whether we’re texting, reading email, or catching up on our social networks, this on-the-go connectedness is becoming a part of our daily routine. And, because we value the speed and convenience of our smartphone lifeline, we expect our mobile experience to b… Read More

Seeking the Killer App? You Already Have It—Your Website 

August 19, 2014

By: Nancy Schwartz

Way back when, when social media was newish—let’s say 2007—I used this classic baseball analogy to illustrate how social media fit into the communications universe. Your website is your nonprofit’s online home base, with email as pitcher (no hits without the pitcher). Core social media platforms (now Facebo… Read More

Why the #IceBucketChallenge works 

August 15, 2014

By: Caryn Stein

Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge. The “Ice Bucket Challenge” has taken the world by storm, prompting people across the nation to take note of, promote, and donate in support of research and assistance for those diagnosed with … Read More

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