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Category Archive: 843 results for Marketing

6 Quick Behavioral Economics Lessons for Fundraisers 

August 31, 2015

By: Caryn Stein

Learn the key psychological principles that can affect your fundraising strategy.… Read More

Don’t Forget the Why 

August 31, 2015

By: Caryn Stein

To connect with donors, remember why they give.… Read More

Bring-’Em-Close Welcome Packs 

August 7, 2015

By: Nancy Schwartz

I just donated to your organization for the very first time. So what kind of welcome am I going to get? Will you respond ASAP with a quick, impersonal email and never be heard from again? Or will I receive that generic email or letter a few weeks or even months later, when I’ve totally… Read More

Watch this Brilliant Second-by-Second Storytelling Masterpiece 

July 17, 2015

By: Liz Ragland

After Caryn’s webinar on Tuesday, Storytelling with the Emotional Brain, I came across this video in my Facebook feed. It was posted last year, so you may have already seen it. Watch it now: Wow. I mean… WOW. Doesn’t it hit you hard? This is storytelling to the max, revealed in one-second intervals. Sometimes it… Read More

Summertime Shifts: Keep Connecting Through Fireflies, Fireworks, and Family Vacations 

July 13, 2015

By: Nancy Schwartz

Nothing is more important than crafting content that’s relevant to your readers. But it’s challenging when they’re distracted by the delights of ice cream, the beach, and after-dinner badminton. Summer is just different. Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to … Read More

3 Musts for Better Stories 

July 8, 2015

By: Caryn Stein

Everyone knows that storytelling is a win for nonprofits, but not all stories are created equal.… Read More

Peer Pressure for Good 

July 2, 2015

By: Liz Ragland

After I read this article in Chronicle of Philanthropy and this one in the Huffington Post, I couldn’t get this song out of my head. “Under pressure…” Queen’s lyrics aren’t really describing the type of pressure featured in either of these articles, but the main theme is clear: Pressure changes things—it … Read More

No Kitties or Puppies. HELP! (Step Two) 

June 30, 2015

By: Nancy Schwartz

Review Step One Okay, your organization is one of many that can’t use kitty or puppy photos to raise money or recruit volunteers. So what can you do to quickly and effectively connect with the emotions of prospects and supporters? In Step One of this two-part post, I shared my take on why this type… Read More

No Kitties or Puppies. HELP! (Step One) 

June 23, 2015

By: Nancy Schwartz

View Step Two Ooh! Aah! Who can resist the cuteness of kitty or puppy photos like this one? Don’t feel silly for loving them. It’s human nature. In fact, photos like the one on this page are such tasty emotional candy that every bite takes folks one step closer to a donation. But if your… Read More

Why Are You Sending Me This Email?!? A Lesson in Donor Segmentation 

June 10, 2015

By: Liz Ragland

I’m a monthly donor to a nonprofit I love a lot. They use a membership model to boost monthly giving. However, I noticed that during their seasonal membership drives, I continued to get emails asking me to become a member. At first I ignored this, thinking maybe they incorrectly segmented their list. Then, when I… Read More

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