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Category Archive: 825 results for Marketing

Enhance Your Fundraising Strategy with Powerful Images 

July 23, 2014

By: Kera Tyler

The power of imagery is undeniable. Visuals have a way of emphasizing a message and motivating viewers to act. Watch as I share some examples and walk through the best ways to stimulate and engage your supporters and donors through images.… Read More

How to stand out on social media 

July 16, 2014

By: Caryn Stein

At this week’s Social Media for Nonprofits conference in Washington, DC, Avi Kaplan, Director of Online Strategy for Rad Campaign, challenged organizations to think about how they can break through the noise on social media when we live in a BuzzFeed world. Avi says the key to standing out is to focus on the righ… Read More

7 Strategies for Mobilizing Millennials 

July 14, 2014

By: Jamie McDonald

(Part two in our series on the Millennial Impact Project) Millennials: A powerful force for change. Earlier this month, I shared my perspectives on the 2014 Millennial Impact Report and MCON14. Hopefully, that post got you thinking about how Millennials are shaping our culture and social sector in profound new ways. As… Read More

8 Ways to Make Social Media Matter 

July 2, 2014

By: Nancy Schwartz

Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, o… Read More

Why your nonprofit’s URL matters 

June 24, 2014

By: Caryn Stein

As someone with a common name that’s spelled a bit differently, I’m all too aware of the confusion and errors that happen because of a unique moniker. When people are expecting Karen with a K, I’m forever spelling out C-a-r-y-n. For me, this typically only causes minor inconvenience and some interesti… Read More

The 4 qualities of powerful visual storytelling 

June 20, 2014

By: Caryn Stein

Content syndication outlet NewsCred has teamed up with Getty Images to create a new site, The Power of Visual Storytelling. The online guide (and accompanying whitepaper) boils down the essentials of effective imagery into four principles: Be authentic. With stock images and Photoshop, it’s easy to be fake. Allow… Read More

Want your message to spread? Evoke emotion. 

June 19, 2014

By: Caryn Stein

We know that emotion is tied directly to giving, but does it matter when it comes to sharing online? This week, Business Insider featured a chart to illustrate the primary emotions evoked by the top 10% of most shared content. Awe, amusement, and joy are among the top emotions that prompt people to share with… Read More

Fundraising + Marketing = Greater Than the Sum of Their Parts 

June 18, 2014

By: Nancy Schwartz

Imagine: You’ve worked long and hard to grow a strong relationship with your communications colleagues (or, if you’re on the communications side, with your fundraising colleagues). You all know that working as a team to solicit, gather, and share insights on supporters is the path to strong and lasting relationship… Read More

3 basic rules for raising more online 

June 16, 2014

By: Caryn Stein

Don’t let the speed and convenience of technology suck the life out of your fundraising. Online or off, you must connect with your donors and inspire them to take action. When creating your online giving strategy, keep these three rules in mind: 1. Keep donors in the moment of giving. 2. Make it easy. 3.… Read More

The psychology of color and what it means for fundraising 

June 11, 2014

By: Caryn Stein

Are you red hot? Or true blue? It’s no secret that color evokes emotion and is a key visual indicator that communicates meaning. But just how much goes on in our minds when it comes to color? Marketing strategist Gregory Ciotti offers an excellent review of how color can influence brand preference and, in turn,… Read More

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