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Category Archive: 836 results for Marketing

3 Steps to a Powerful, All-Organization Team of Messengers [Part Two] 

November 13, 2014

By: Nancy Schwartz

Be sure to check out part one of this two-part series on messaging. 3 Steps to a Team of Powerful Messengers Training your staff, leadership, clients partners and supporters is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging f… Read More

3 Steps to a Powerful, All-Organization Team of Messengers [Part One] 

November 12, 2014

By: Nancy Schwartz

I recently completed an all-new message platform for the largest human services organization in Massachusetts. The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation. This agency is renowned for high-quality service delivery, b… Read More

Why Donors Want to Help One Person but Not Every Person 

November 5, 2014

By: Liz Ragland

An NPR story caught my attention this morning. Maybe you heard it too? The story was about a psychologist’s study on what kind of message inspires people to give more.… Read More

The Secret Sauce of Record-Breaking Year-End Campaigns 

September 17, 2014

By: Nancy Schwartz

Come in close and listen hard. This is a secret I don’t want to broadcast to the entire world. The secret sauce to ensuring year-end campaign success that I’ve seen work time and time again is this year-end checklist. Year-end campaign creation and management is a busy, often overwhelming process fraught with anxie… Read More

Are you thinking about mobile? 

August 25, 2014

By: Caryn Stein

How many times have you checked your smartphone today? Whether we’re texting, reading email, or catching up on our social networks, this on-the-go connectedness is becoming a part of our daily routine. And, because we value the speed and convenience of our smartphone lifeline, we expect our mobile experience to b… Read More

Seeking the Killer App? You Already Have It—Your Website 

August 19, 2014

By: Nancy Schwartz

Way back when, when social media was newish—let’s say 2007—I used this classic baseball analogy to illustrate how social media fit into the communications universe. Your website is your nonprofit’s online home base, with email as pitcher (no hits without the pitcher). Core social media platforms (now Facebo… Read More

Why the #IceBucketChallenge works 

August 15, 2014

By: Caryn Stein

Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge. The “Ice Bucket Challenge” has taken the world by storm, prompting people across the nation to take note of, promote, and donate in support of research and assistance for those diagnosed with … Read More

How the Benefit Concert is Shaping Philanthropy 

August 11, 2014

By: Caryn Stein

Music has been one of the most powerful ways causes, celebrities, and communities can connect to raise money for serious issues. We recently caught up with Art Taylor, president of the BBB Wise Giving Alliance, who shared his insight on why these events can be so successful for nonprofits of all sizes. Legacy of Aid:… Read More

6 Simple Steps for Successful Campaign Planning 

August 5, 2014

By: Caryn Stein

Whether you’re you looking to win support for an issue, impact policy, or inspire donors to take action and give, a campaign rarely succeeds without a solid, thoughtful campaign planning. At Network for Good, we’ve always been big fans of Spitfire Strategies’ original Just Enough Planning Guide as a p… Read More

Simple, Timeless Social Media Tips 

July 30, 2014

By: Liz Ragland

As of September 2013, 73% of online adults use social networking sites. If your nonprofit isn’t active on at least one social network, now is the time to get moving! A quick Google search will provide you with tons of best practices and tips for using social media but in this video, you’ll find that… Read More

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