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Category Archive: 820 results for Marketing

Do you have a plan for me? 

May 5, 2014

By: Caryn Stein

As fundraisers, we often want to know why and how our supporters plan to donate in any given year. As donors, we usually want to know the same thing from the organizations we support. If I give to your organization, what can I expect? Do you have a plan for me if I am a… Read More

What’s in a name? Change your terms to change perception 

April 29, 2014

By: Melissa Raimondi

During an NPR pledge drive in February, a Philadelphia-area radio host (apologies that I haven’t been able to find him) mentioned an online debate over the origin of the term crowdfunding. According to Social Media Week and Fundable, modern-day crowdfunding began around 1997 when a British rock band raised funds onli… Read More

4 questions to help you stay true to your brand 

April 11, 2014

By: Caryn Stein

Most organizations go to great lengths to carefully craft a mission statement, outline a vision, and develop a tagline to clarify their place in the world. But it’s important to remember that these elements aren’t meant to be stored away as archived material in your annual report. These core beliefs should … Read More

What Cap’n Crunch Can Teach You About Fundraising 

April 4, 2014

By: Caryn Stein

Have you ever felt like you were being watched in the supermarket? In a new study from Cornell Food and Brand Lab, researchers found that characters featured on kids’ cereal boxes make incidental eye contact with children and cereals aimed at adults make incidental eye contact with adult shoppers. Cereals presuma… Read More

How big data can help nonprofits raise more money 

April 3, 2014

By: Caryn Stein

Over the past few years, there has been a lot of talk about “big data” and how using the plethora of information we now have at our fingertips will help fuel efficiencies and make businesses and causes more successful. But how can data transform a nonprofit’s ability to fundraise more effectively? I recently caug… Read More

Free Webinar: Take Charge of Your Nonprofit’s Reputation 

March 24, 2014

By: Caryn Stein

Do you know how supporters feel about your organization? What are people saying about your cause online? All too often organizations are so busy promoting their next campaign or event they fail to pay attention to managing their reputation. If you’re not actively monitoring and managing how your nonprofit’s… Read More

The Online Fundraising Survival Guide 

March 17, 2014

By: Caryn Stein

Does your online presence need a little work? Or, could you use some help convincing your boss or board that you need to think about your online strategy sooner, rather than later? Enter the 2014 Online Fundraising Survival Guide. It can help steer you through the digital wilderness. We’ve compiled nine key eleme… Read More

What’s the deal with big data? 

March 6, 2014

By: Caryn Stein

Over the past few years, there has been a lot of talk about “big data” and how using the plethora of information we now have at our fingertips will help fuel efficiencies and make businesses and causes more successful. But how can data transform a nonprofit’s ability to fundraise more effectively? I r… Read More

How great content can help you raise more money 

February 28, 2014

By: Caryn Stein

Content marketing is all the rage for corporations and nonprofits alike, as consumers and donors crave high-quality, relevant information on the topics they care about. But, what does all of this content business have to do with your fundraising efforts? Here are five ways great content can help you raise more money… Read More

5 Fundraising Metrics Worth Monitoring in Google Analytics 

February 24, 2014

By: Network for Good

[Editor’s note: Today’s post comes to us from David Hartstein, partner at Wired Impact, a web design company that builds websites for nonprofits. David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.] Data can be daunting. Not only can the idea of del… Read More

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