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Category Archive: 841 results for Marketing

Seeking the Killer App? You Already Have It—Your Website 

August 19, 2014

By: Nancy Schwartz

Way back when, when social media was newish—let’s say 2007—I used this classic baseball analogy to illustrate how social media fit into the communications universe. Your website is your nonprofit’s online home base, with email as pitcher (no hits without the pitcher). Core social media platforms (now Facebo… Read More

Why the #IceBucketChallenge works 

August 15, 2014

By: Caryn Stein

Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge. The “Ice Bucket Challenge” has taken the world by storm, prompting people across the nation to take note of, promote, and donate in support of research and assistance for those diagnosed with … Read More

How the Benefit Concert is Shaping Philanthropy 

August 11, 2014

By: Caryn Stein

Music has been one of the most powerful ways causes, celebrities, and communities can connect to raise money for serious issues. We recently caught up with Art Taylor, president of the BBB Wise Giving Alliance, who shared his insight on why these events can be so successful for nonprofits of all sizes. Legacy of Aid:… Read More

6 Simple Steps for Successful Campaign Planning 

August 5, 2014

By: Caryn Stein

Whether you’re you looking to win support for an issue, impact policy, or inspire donors to take action and give, a campaign rarely succeeds without a solid, thoughtful campaign planning. At Network for Good, we’ve always been big fans of Spitfire Strategies’ original Just Enough Planning Guide as a p… Read More

Simple, Timeless Social Media Tips 

July 30, 2014

By: Liz Ragland

As of September 2013, 73% of online adults use social networking sites. If your nonprofit isn’t active on at least one social network, now is the time to get moving! A quick Google search will provide you with tons of best practices and tips for using social media but in this video, you’ll find that… Read More

Great neighbors, but no casseroles. 

July 24, 2014

By: Jamie McDonald

My peers and I are the Tweens of adulthood. We are old enough to remember the milkman delivering to the doorstep, and young enough to appreciate the poetry of rap music—at least some of it. We are the children of the baby boom, and the parents of Millennials. Growing up, we were defined by our… Read More

Enhance Your Fundraising Strategy with Powerful Images 

July 23, 2014

By: Kera Tyler

The power of imagery is undeniable. Visuals have a way of emphasizing a message and motivating viewers to act. Watch as I share some examples and walk through the best ways to stimulate and engage your supporters and donors through images.… Read More

How to stand out on social media 

July 16, 2014

By: Caryn Stein

At this week’s Social Media for Nonprofits conference in Washington, DC, Avi Kaplan, Director of Online Strategy for Rad Campaign, challenged organizations to think about how they can break through the noise on social media when we live in a BuzzFeed world. Avi says the key to standing out is to focus on the righ… Read More

7 Strategies for Mobilizing Millennials 

July 14, 2014

By: Jamie McDonald

(Part two in our series on the Millennial Impact Project) Millennials: A powerful force for change. Earlier this month, I shared my perspectives on the 2014 Millennial Impact Report and MCON14. Hopefully, that post got you thinking about how Millennials are shaping our culture and social sector in profound new ways. As… Read More

8 Ways to Make Social Media Matter 

July 2, 2014

By: Nancy Schwartz

Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, o… Read More

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