The Nonprofit Marketing Blog

Celebrating National Social Media Day

There’s no denying it. Social media is the fastest-growing phenomenon of the modern age. It even has its own day of celebration—and it’s tomorrow!

That’s right. In 2010, Mashable launched Social Media Day to celebrate and recognize the power and connectivity of social media.

This year we’re sharing our favorite aspects of social media. So get on Facebook, Twitter or Instagram, and join us on June 30, with #SMDay.

What We #Love

Social Media Helps Nonprofits

  • Build trust within your community.
  • Deepen your relationship with your audience.
  • Expand your outreach and network.
  • Promote your events.
  • Drive people to your website.
  • Add personality to your organization.
  • Provide real-time engagement with your followers.

Social Media Inspires Donors

According to Nonprofit Source:

  • 55% of people who engage with nonprofits on social media end up taking some sort of action.
  • 59% of those people donate money and 53% volunteer.
  • 57% of people who watch nonprofit videos go on to make a donation.
  • 30% of nonprofits use Instagram to raise money and awareness.
  • Twitter users send 700% more visitors to donation pages on #GivingTuesday than on a typical day.
  • In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook.

The quality of your engagement with your social media followers directly translates to the subscribers to your e-newsletter, and even your donor base. Use your donor management system to track who came to you from social media. Post regularly about how to donate and get involved with your organization. Encourage them to share your posts with their networks and create a ripple effect to build your own followers, supporters, and donors; and communicate with them where they are the most—on social media.

What We #Share

There is no other method of communication as effective at instantly putting your message in front of thousands of people. Some of the best shareable content we’ve seen nonprofits post on social media include:

  • Fundraising campaigns (launches, status updates, fundraising events).
  • Non-promotional (holiday party photos, office pot-lucks, candid staff shots, new staff member introductions, trivia, opinion polls, contests).
  • Press and Announcements (grants and awards, organization mentioned in news, job postings).
  • Events (community events, performances, panel discussions, town halls).
  • Program Updates (number of people served, new sponsor information, locations, and partners).
  • Relevant external news (articles about your area of focus, blogs by experts in the field,
    community affairs).

Download our eGuideSocial Media for Nonprofits,” for more on the top social media sites and how to use them to your advantage, including a social media strategy checklist. And follow us on Facebook, Twitter, or LinkedIn.

Build Stronger Relationships with Your Donors

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Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Linda Lombardi

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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