The Nonprofit Marketing Blog

Cut Through the Noise: Reaching Donors in the Digital Age

Reaching Donors in the Digital Age

[Virtual Conference] Cut Through the Noise: Reaching Donors in the Digital Age

Let’s face it. We are experiencing a rapid shift from receiving information traditionally to receiving information digitally. Welcome to the Digital Age! Information surrounds us at every angle and in all channels. The usage of social platforms continues to increase and roughly seven-in-ten adults uses the platform, Facebook, alone.If your nonprofit is looking to stay ahead of the curve, it s time to cut through the noise and refresh your communications to reach donors in the digital age.

Five nonprofit thought leaders come together to power the Virtual Conference as we dive into the digital age and its positive impact on the nonprofit sector. Learn everything from how to better understand your donors (and what motivates them to give), where fundraising is headed, how to tell your nonprofit story through video, and what a digital strategy will do for your nonprofit. This is an event you won’t want to miss!

Register for the free event here. Can’t make the live session? All registrants will receive all presentation materials following the live broadcast.

Here’s the breakdown of sessions:

Eleni Fischer

12-1pm ET | Though the Lens of the Donor: Closing the Gap Between Donor Intention and Behavior, Eleni Fischer

There is a gap between donors’ intentions to give and their actual giving behavior, suggesting that there are features of the giving context that can be changed to help donors meet their altruistic goals. You’ll learn how the context can be improved and how charities should engage their supporters for the benefit of donors and charities alike.

Speaker Spotlight:
Eleni Fischer is a Senior Associate at ideas42 working in the Charitable Giving and Safety and Justice portfolios. Prior to joining ideas42, she crafted solutions for a more sustainable and equitable food system at Karen Karp & Partners, and helped navigate foreign political and economic environments at McLarty Associates. Eleni holds a Master’s degree in Public Policy from Georgetown University, where she researched soda taxes as a potential policy solution to the obesity crisis in the United States. While in graduate school, she interned at the U.S. Department of State and Vital Voices Global Partnership, and managed a student organization implementing international development interventions in Honduras.

Rachel Muir

1-2pm ET | The Future of Fundraising, Rachel Muir

Learn how to harness the power of digital tools to delight your donors and deepen your relationships. Discover how simple online surveys and videos are the key to unlock donor’s interests, make them feel connected to your cause, build the right appeals, grow your major gift pipeline and even prioritize your current donor portfolio during this session.

Speaker Spotlight:
When she was just 26 years old, Rachel founded Girlstart, a non-profit organization dedicated to empowering girls in math, science, engineering and technology. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. Her career includes leading an online fundraising consulting practice for a major software company and managing major gift portfolios for some of the country’s largest and most successful nonprofits.

Mark Horvath

2-3pm ET | Build an Audience through Video Storytelling, Mark Horvath 

According to Pew Research, 73% of US adults regularly use YouTube, while 69% use Facebook.  In this session, Mark will share tips and tricks that helped him grow Invisible People’s YouTube channel from 500k yearly views to now 30 million yearly views all with zero budget.  This session will help you create a successful video storytelling strategy on a limited budget and make the case for audience building over traditional campaign thinking.

Speaker Spotlight:
Mark developed Invisible People to give a face and voice to homelessness, something he knows all too well since he once lived among them. His work is extremely innovative and his ingenious use of social media for storytelling is a model for both the corporate and not-for-profit worlds. Mark has used social media to reach a different stakeholder and change how people perceive a very serious social crisis that’s mostly ignored. Mark regularly works on cause campaigns with major brands like Hanes, Ford, and Virgin Mobile. In addition, The Nonprofit Times included Mark in their 2018 Power & Influence Top 50 nonprofit executives.

Beth Kanter3-4 pm ET | Emerging Digital Trends for Nonprofits: Future Proof Your Fundraising Strategy, Beth Kanter

The future is unfolding in digital now. Artificial intelligence and other new technologies will allow your organization to have greater empathy for your donors – understand their needs, see their world, and appreciate them as humans. During this session you will gain an overview of how early adopter nonprofits are using artificial intelligence for programs, marketing, and fundraising. You will leave knowing how to apply human-centered methods and innovation techniques to develop a robust digital strategy for you nonprofit.

Speaker Spotlight:
Beth is an internationally recognized thought leader in digital strategy, wellbeing in the workplace and training. Beth has over 35 years of experienceworking in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. She is an in-demand keynote speaker and workshop leader. Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. She author of the award winning Networked Nonprofit Books and The Happy Healthy.

Brian Lauterbach 4-5 pm ET |  What 2,000 Nonprofits Can Tell Us, Brian Lauterbach 

We’ll present data, methodology, and fundraising results from the 2,000 nonprofits Network for Good studied over the last three years – and the technology, tactics, messages, and channels they used to double their year-end fundraising yield, average gift size, and increase their donor retention rate by 20%. Participants will get practical, how-to-implement instruction that leverages free templates and tools designed to easily operationalize the concepts, so you don’t have to start from scratch.

Speaker Spotlight:
Brian has served as a professional fundraiser and consultant for more than one hundred nonprofit organizations in the United States. In this capacity, he was chiefly responsible for the process and strategy redesign, integrating fundraising activities that lead to more 4 million donors giving $300 million to causes most important to them. Brian teaches fundraising and nonprofit management at George Washington University and Northwestern University. He has traveled to more than 80 cities in the US to challenge his audiences at conferences and workshops. .

Get access to the free virtual conference here!

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Amanda Khoury
Marketing Manager

We’re here to help you win hearts and minds—and donations.

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