The Nonprofit Marketing Blog

End Your Fiscal Year Strong: 3 Campaign Ideas

For many nonprofit organizations, year-end is June 30. Fiscal year-end, that is.

Although the busy giving season in December marks the end of the financial year for donors, a June 30th fiscal year-end for nonprofits means it’s time to wrap up financial reports and budgets before July 1.

Download our newest resource before the end of June arrives —the End-of-Fiscal-Year To Do List for Nonprofit Fundraisers.

If you’re feeling the pressure to end the year in the black, consider launching one of these three campaigns:

A Simple Online Giving Campaign

Skip that direct mail campaign and start working on your email appeal and building your online donation page. An exclusively online campaign can be executed much faster than a traditional direct mail campaign.

Here’s what you need to get going:

A Peer-to-Peer Campaign

A peer-to-peer campaign leverages your network of loyal donors, supporters, staff, and board and empowers them to fundraise on your behalf.  Not sure if a peer-to-peer campaign is right for you? Learn more about:

A Lapsed Donor Campaign

When was the last time you reached out to the segment of donors who haven’t given a gift in the past 12 months? Use your donor management system to create a list of these donors, then look into their giving history. You can then draft an email appeal that will connect lapsed donors to the programs they have supported in the past.

You can execute this campaign just as you would an online giving campaign with the added layer of segmentation: specifically reaching out to lapsed donors with an appeal message that relates to their past giving history and interest in your organization.

Need a donor management system to help you better segment donor lists and keep track of giving history? Talk to a Network for Good sales rep today.


We’re helping small nonprofits raise more this year.

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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