The Nonprofit Marketing Blog

A Fabulous Facebook Welcome: Arts of Life

I was pleasantly surprised by a message I received from Arts of Life, a Chicago-based nonprofit I recently “Liked on Facebook:

“Hi Caryn!

Thank you for ‘Liking’ The Arts of Life!

We do paintings and drawing and we clean up the studio every day of the week! Not only do we clean up the studio but we do yoga, dancing and gardening! The Arts of Life is the best because I like it here. The studio is like the second family we never had. The Arts of Life is a home to live, to work, and to play!

I want to talk about The Arts of Life Band! I was on the front of the Chicago Reader in my soldier outfit! Check it out…

To receive an original birthday card from The Arts of Life, join our mailing list! Come tour either the Chicago or North Shore Studio to see what it’s like to be an artist …”

Arts of Life Facebook

The message went on to describe what I might see on a tour of their studios and offered a specific point of contact, with a name, phone number and email address. This welcome note was sent through Facebook from David Krueger, an artist and musician who benefits directly from Arts of Life’s programs.

I’m already a big fan of Arts of Life and what they do, but this surprising touch only helped solidify my warm feelings for them.

Here’s why this works:

  • It was unexpected.
  • It was personal and genuine.
  • It made me want to find out more.
  • It invited me to connect in other ways.
  • It thanked me.

In our social media outreach, it’s tempting to want to “set it and forget it”, but for long-term success, nonprofit fundraisers must create an ongoing positive experience for their audiences. Just as you’d welcome a new donor or email subscriber, take time to create a special welcome plan for new social media followers to set the stage for the wonderful experience they’ll have with your organization.

Kudos to Arts of Life for showing us how to get it right!

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About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

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