The Nonprofit Marketing Blog

Fundraising is not really about money

“Fundraising is not really about money. It’s about people.”

Fundraising expert Larry C. Johnson, author of The Eight Principles of Sustainable Fundraising, challenges nonprofits to look at the bigger picture to create a sustainable funding model for their missions.

As you execute your final fundraising campaigns for 2013, make sure you are planning for long-term success instead of just short-term dollar gains. Larry’s principles of sustainable fundraising urge fundraisers to look beyond quick wins and dig deeper to build a model of relationship-based philanthropy.

To help you accomplish this, we’ve invited Larry to share his tips and answer your questions in a free Nonprofit 911 webinar this week. This is well worth an hour of your time to make the most of your year-end donors. Larry’s expertise can help you:

• Discover what your donors really want.
• Understand who will support your cause and how to approach them.
• Structure a sustainable program.
• Learn how to evaluate your program.

Free Webinar: How to Achieve Financial Sustainability
Guest expert: Larry C. Johnson, CFRE and author of The Eight Principles of Sustainable Fundraising
Tuesday, November 19, 2013 | 1pm EST
Register now.

(If you can’t join us for the live session, go ahead and register so you’ll automatically receive the recording and slides directly in your inbox.)

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About This Blog

Connie Poulos
Senior Associate, Copywriter

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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