The Nonprofit Marketing Blog

What #GivingTuesday 2017 Means for Nonprofits in 2018

GivingTuesday remains a strong day for nonprofits to reach their annual fundraising goals, this hasn’t changed since the day was first developed and launched by the 92nd Street Y and Network for Good.  However, the landscape is changing and the way we unleash people’s generosity is as well.  Year after year, we’ve continued to see mobile become a key pathway for charitable donations, but more than ever this year Facebook and other social networks became a hotbed of charitable giving activity.  We feel that the advancements in technology have given individuals and companies a real-time platform for building a community around a cause and creating a one-stop-shop for contributions.

This year Network for Good saw statistic records and has been able to set a new benchmark to track activities from.

Network for Good’s data is from the tens of thousands of nonprofits that leverage the company platform, this year over 17,000 participated and more than 58,000 individuals donated. The company believes the trend of giving across various technology platforms throughout the year and when community action is called for will continue. The numbers from this year – $8.8M in donation volume, include a historic comparison that highlights key factors that are leading to these changes, including shifts attributed to technology, social media, mobile and more.

  • 14 percent increase in contributions made via mobile devices
  • Facebook collected more than $45 million through its platform, of which Network for Good handled more than half or the dispersements through its relationship with Facebook

#GivingTuesday is historically an important moment-in-time for nonprofits. We think there’s a real opportunity for nonprofits to tap into key learnings and create customized giving moments to encourage sustainable giving all year long. This year has been interesting as we saw real-time movements, from natural disasters to political events, yet the top organization types that raised the most during #GivingTuesday were health and education related.

The data presented below by Network for Good, highlights several key categories that include:

  • Giving trends through the Network for Good platform,
  • Geographic giving stats,
  • Projected growth of giving via a mobile device
  • Correlations between #GivingTuesday participation and total year-end giving
  • Categories that see the most action such as health/wellness, pet, emotional/political, etc.

Giving Tuesday – following Thanksgiving, Black Friday and Cyber Monday – created in 2012 by the 92nd Street Y and grown from the support of Network for Good, allows nonprofits to garner attention, grow their audience, and act during a key moment-in-time. #GivingTuesday helps nonprofits make projections for year-end donations. While we don’t anticipate GivingTuesday going away, we do anticipate we will see a shift as we head into 2018, which will see smaller to medium sized nonprofits developing and executing on their own community-driven key moments-in-time.

2018 will also present new opportunities and challenges as it relates to the tax reform.  Network for Good works to provide our customers an easy-to-use donor management solution that gives nonprofits hours back in their days on data entry, so they can focus on truly building their communities, but we also provide insight, education and thought-leadership perspectives around outside events or news that may impact the nonprofit and charitable giving sector.  We will share our thoughts on the tax reform and what nonprofits can do to harness and navigate new legislature moving into the New Year.  In the meantime, take note of the trends we’ve seen, as they aren’t going away and will only continue to change the path for which nonprofits should be engaging, activating and growing their community and ambassadors.

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

  • Robin L. Cabral CFRE

    Do you believe that the Facebook Match Partnership with Bill and Melinda Gates Foundation has anything to do with skewing Network for Good’s numbers especially as they were the disbursement services?


      Yes I was in touch with more senior Donors three or fours years ago but my 1st PARA accepted as unsolicited. After opening the massive all became shocked. I still-to-date remaining in ZERO ZONE and more worried. Why can;t you come through g-mail instead of dealing on Face Book? There in Face Book later or sooner directing to modules operation which is very difficult to follow the training instructions because DEAF. This way anybody can blow me out easily. THANKS!

  • I think for smaller nonprofits, it’s a waste of time… Also, competing tools like Facebook, Crowdrise, etc. At this point, I say just go with one tool on your website and promote Year-end giving not GivingTuesday.


      Either way my DATA can be adjusted. Yes next time I agreed to do in your manner. Can any lunatic man able to manage a valuable DATA? Can you answer back? I am deaf so you started to play side-kicking game by exposing your superiority. All that is worthless. Thanks!


    SHORTENED / Major Gifts depends to Donors affordable amount.
    —————- All included: Identification, Imagination, Impact & Image.


    HFD – Head Finance Department – Operating without MGO.

    SNB – Swiss Naational Bank

    BUDGET – Credit Card ( Each permitted to hold USA$14.3Billion ).


    GIVING TUESDAY 1/9/2018.


    I requesting roughly USA$1 Trillion to USA$1 Million plus or minus
    because my DATA able to do the operations in any amount. Victory!

    PS: I just passed for CFRE and researched New Innovation 2017
    considered as best today and forever – KNOWLEDGE IS POWER.
    Webinar confirmed now due to POWER-CUT frequently seen here.
    I will get my State Bank of India Credit Card within five days or so.



    Present temporary Address: ( Will be here till 10 June 2019 ).
    Terry Pious Pereira ( S/o War Veteran ),
    Door No. 439,
    442-Nanjundapuram Main Road,
    Coimbatore, Pin Code-641045,
    Tamil Nadu, India.

    Original e-mail: [email protected] / Mob No: 00918489988124.

    Madam Lisa Bonanno ( VP / DM ), USA.

    Sub: ” ENGAGEMENT FUNDRAISING ” – For Freely Supporting The
    Poverty People Fund Program-me Which Helps Promote Independent
    Living. I researched NEW INNOVATION 2017 which gives EQUAL
    FINANCE SHARING for every poverty ( especially females ) around
    the world. An example: Sir Thomas Edison invented BULBS and today
    seen in every houses around the world. Just imagine it! Here I need
    ROUND TABLE CONFERENCE at The Giving Pledge or Federal Gov,
    USA. Also seeking for job as WORLD FREE FUND DIRECTOR.
    Unable to face the Audio Conversation at Webinar because ” DEAF “.

    Most Respected Madam,

    functioning in 1 Building size 3/3 HFD BUDGET into 153 Buildings size
    1/3 BUDGETS or countries selected by Honorable President Donald J.
    Trump. Shortening due to latest Computer Technology. I inserting
    directly from the BUDGET to CREDIT CARD and typing the INCOME TAX NUMBER
    at the same time and issuance. Thereon every poverty ( females ) will
    be receiving the ” MONTHLY INTEREST ” for everlasting survival. The best
    date for participating is on 25th every month to form the queues in the
    INCOME TAX OFFICE. The accurate instructions for smooth operation given

    Whenever the BUDGET decreasing ” Automatic Signal ” will shoot into every computers to all the three Gov Banks mentioned below:

    1) Bank of India ( BOI ),
    2) Central Bank of India ( CBI ),
    3) State Bank of India ( SBI ).

    poverty ( females ) aging 18 onward and 8 years married should hold 4
    Identity Cards for inspection in the INCOME TAX OFFICE as mentioned

    1) Election ID,
    2) Adhaar ID,
    3) Income Tax ID,
    4) Ration ID.


    All have to follow the ” TWO SIMPLEST STEPS ” mentioned below:

    Forward all the four Identity Cards for inspection and very soon doing
    the ” Thumb Impression Test ” and automatically the passing report will
    shoot in the computer. As to my plan, the Income Tax Officer should
    readily keep the waste paper ” Population Card Numbers ” with him only
    for filling and than collecting the Income Tax Number plus address. He
    automatically will receive a small receipt from the computer indicating
    the details and will place it in unopened envelope to forward to their
    expected Gov Bank. Also his details will be permanently stored in the
    Income Tax Department for future inspection on lost or anything.

    Forward the unopened envelope to their expected Gov Bank. They will
    type the Income Tax Number into the Credit Card or Debit Card or
    whichever selected at that moment itself and inserting $5000 ( Indian
    Rupees 30lakhs ) from the BUDGET and transferring into their Saving Bank
    Account as Fixed or Life Deposit. Prior I have to forward my Regulation
    Form to all the three Gov Banks They will place the photocopy of my
    Regulation Form together with the received receipt from Income Tax
    Office including Gov Bank official verification into a File. This File
    will be kept permanently and after death passing to next female kin any
    age group in future. If non than transferring to my SNB Account.


    researched three excellent function-able methods and selecting either
    one by surveying the BUDGET – ” Monthly Interest ” from Swiss National
    Bank ( SNB ) which mentioned below:

    1) 1st Method – Functioning by Donors unification in strongest Budget
    means from USA$2Trillion for All India. Here operating
    Monthly Fixed Deposit and others Health, Foreign

    Education etc; etc; as usual.

    2) 2nd ” – Functioning by qualifying and quantifying level adjust-
    ments in medium Budget means from USA$1Trillion or

    less for All India. Here operating thrice a month Fixed

    Deposit and for others means Health etc; etc; as usual.

    3) 3rd ” – Functioning by visiting every poverty’s houses in soft or
    lowest Budget means from USA$1Million or less onward.

    Here operating in Tamil Nadu and Kerala State by jumping
    and for others means Health, Foreign Education etc; etc;

    as usual.

    I will inform to all my stewardship DONORS by sending:


    Firstly I have to go for my Cochlear Implantation soon after getting your
    CASH CAPITAL then continuing with the above mentioned criteria.
    Here the consumption time will take three months because at present I
    am penniless. Now I am sending you the photocopies of all the
    relevant documents of my late father’s SEPOY CERTIFICATE
    together with new Indian Passport, Aidio-gram and new photo.


    Trillion thanks!

    Yours most obediently,
    Terry Pious Pereira.


    Sipoy Certificate.pdf​​

    Copy of —-.jpg​​

    Audiogram 25-Jul-2016 23-36-24.pdf​​
    <img style="vertical-align: bottom; border-width: medium; border-style: none

About This Blog

Lisa Bonanno
Vice President of Digital Marketing

We’re here to help you win hearts and minds—and donations.

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