The Nonprofit Marketing Blog

Help! How Do I Get Ready for #GivingTuesdayNow?

Ask a Fundraising Coach

“I just heard about #GivingTuedayNow on May 5. How do I prepare/should we spend the time and effort getting involved? What should I tell my donors about it?”

Great question! With a short planning window and strong chance you’re operating partially remote, my #1 recommendation is to keep your call to action for the day SIMPLE. Network for Good created templates for our fundraising software customers to help them act on #GivingTuesdayNow, so if you’re in the market for fundraising software, get in touch.

In case you missed it, #GivingTuesdayNow is a celebration of generosity around the world. In the interest of time, I encourage you to use one of their well designed social media templates today to notify your followers/network you will be celebrating on May 5.

Sticking with earlier recommendation advice to keep your strategy simple, here are 3 ideas to help get the ball rolling.

Have a question to ask? Get in touch at [email protected]


Use this opportunity to launch or relaunch your sustaining/recurring/monthly giving program. If you have a trusted team of dedicated colleagues and/or volunteer fundraisers, kickoff the day with a 15-minute pep rally via google hangout or Zoom meeting to confirm the call to action for the day and answer any last-minute questions.

If you’ve been actively fundraising throughout March and April to respond to increased or immediate needs as a result of COVID-19, make May 5th a GivingTHANKSTuesday.  Ask your constituents to nominate a superstar or team of superstars to be recognized on social media throughout the day.

Just feeling overwhelmed by the mention of this brand new to-do item? You are not alone. Reach out to one or more organizations in your community that postponed/canceled their major fundraiser to see if they want to form a special one day alliance to recoup lost event revenue. Side benefit – this is a great way to introduce new people/prospects to your nonprofit’s mission.


Ask a Fundraising Coach is Network for Good’s weekly advice column, where Personal Fundraising Coach Andrea Holthouser tackles your toughest challenges in the world of fundraising, nonprofit management, donor relations, and more.

Submit your questions to [email protected]

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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