The Nonprofit Marketing Blog

Here’s Why #GivingTuesday Is Worth It

If you’re ready to get started on your winning #GivingTuesday campaign, woo-hoo! Check out our All TUEgether #GivingTuesday website for inspiration. Be sure to sign up for our weekly emails and we’ll send you all things #GivingTuesday as soon as they are published. You’ll be the first to know about webinars, eGuides, checklists, and details on matching funds.

If you’re still on the fence, I get it. Year-end is an all-hands-on-deck, nonstop time of year. But if you think of #GivingTuesday as your kickoff party for year-end, you have the potential to knock your fundraising goal out of the park.

We just published an infographic featuring December 2014 donation data from the Network for Good platform. It will definitely help you see the effect #GivingTuesday can have on your year-end. I’ll let the data speak for itself! Take a look at the full infographic here.

Here are the highlights:

#GivingTuesday is rapidly growing.

  • #GivingTuesday donations increased 146% over 2013.

Infographic feature 1

Branded giving pages make a difference.

  • Nonprofits that used Network for Good’s branded donation pages acquired, on average, seven new donors on #GivingTuesday. That’s more than twice the number of new donors gained by nonprofits that used our generic donation pages to fundraise on #GivingTuesday.

Infographic feature 2

  • Network for Good customers that used branded giving pages raised an average of 138% more on #GivingTuesday than those using generic giving pages.

infographic feature 3

#GivingTuesday participation means raising more overall at year-end.

  • Network for Good customers that participated in #GivingTuesday last year raised an average of $15,563. Our customers that did not do #GivingTuesday raised an average of only $3,315.
  • Overall, nonprofits that use our platform—both branded and generic giving pages—and participated in #GivingTuesday raised an average of $9,562 during year-end. Nonprofits that didn’t do #GivingTuesday saw an average of $912 in donations during year-end.

If you’re thinking, “Wow! I must get my hands on a branded giving page now,” you can get a personal tour of our software with one of our sales representatives. If you need a little more information on #GivingTuesday and what’s involved in putting a campaign together, go ahead and download the 2015 #GivingTuesday guide. And if you still have questions, reach out to me on Twitter at @lizragland or @Network4Good.

 

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About This Blog

Linda Lombardi

We’re here to help you win hearts and minds—and donations.

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