The Nonprofit Marketing Blog

How Donor Data Management Empowers Nonprofits

“Segmenting our donors was the engine behind making our year-end campaigns more successful.
After a year of using Network for Good, we beat our holiday giving goal by $12K!”
Melanie Burch, Middleburg Humane Foundation Director of Development

Middleburg Humane Foundation is a Virginia-based nonprofit founded in 1994 that provides a safe haven for abused, neglected, and at-risk animals on a 4.5-acre farm shelter. Specializing in rescuing and rehabilitating animals that come to the shelter from abusive situations, MHF offers much-needed medical care before placing animals with permanent or foster families. In addition to the shelter, MHF runs a grooming parlor, thrift shop, and multiple outreach programs ranging from assistance to education to intervention.

For funding, MHF relies on private donors and sponsors to supplement their earned income. The need for better donor management became imperative when deciding to undertake a capital campaign for a new, state-of-the-art equine rehabilitation and animal rescue facility. MHF’s Director of Development, Melanie Burch, used Network for Good’s Donor Management System (DMS) to help her organize their myriad spreadsheets and handwritten notes.

As a result, MHF saw a boost in donations and successful campaigns, as well as an improvement in the quality and frequency of their engagement with donors and volunteers. Not only were they able to see an individual’s overall activity with the organization, they were able to segment their data and target their communications to specific donors.

Once Melanie and her staff imported their data into the Network for Good DMS, they were able to see exactly who was donating to MHF, what programs they were attracted to, or how else they were involved with the organization. With this organized, central hub of information at their fingertips, they can now approach a broader range of potential donors. In addition to seeing a fundraising boost, Network for Good’s software has helped Melanie and her staff quickly and easily pull reports, and create professional-looking campaign emails.

As Melanie put it, “The ability to pull up someone’s name with all their donor data in front of me and see what they are opening and clicking on is a tremendous help.”

Read our case study to learn about how switching to DMS led to MHF’s successful capital campaign—and how it can work for you or download our on-demand webinarObtain & Utilize Donor Data Effectively to Increase Giving” where we explored the topic of donor data in greater detail.

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe