The Nonprofit Marketing Blog

How to create the ultimate donation page

Are you thinking about your year-end fundraising plans yet?

Based on our recent Digital Giving Index data and trends from the last few years, Network for Good expects to again see at least 30% of annual online donation volume come through in December alone. Online giving is a generous procrastinator’s saving grace, but how much you raise online will depend on the donation experience you offer.

Just like it does with any other tool, the success of your donation page (and in turn, your online fundraising strategy) depends on how you well you use it. The good news is that you can use the next several months to cultivate your donors and make sure your online fundraising game is on point. By taking the time to tweak and test your online experience now, you’ll reap the rewards at the end of the year.

Here at Network for Good we launched a new free online course to help you assess and improve your online donation experience. The Ultimate Donation Page Course is a series of 10 lessons focused on online fundraising best practices and must-do tasks to optimize your donation page to inspire giving, reduce form abandonment, and increase your average gift size. The lessons include real-world examples, additional resources, and the key things you need to think about to be ready for fundraising this fall—and all year round. Bonus: these principles are easily adaptable to any other landing page that’s part of your nonprofit’s marketing outreach.

The lessons help you think through things like:

  • Which options are worth adding to your page and which you should ditch
  • How to pick the right image for your donation page
  • What to test and track with your online fundraising efforts

You can register for the course for free. You’ll receive new lessons via email every few days, and you can review them at your convenience. I urge you to check it out, then let me know what you think.

Ultimate Donation Page Course

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

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About This Blog

Lisa Bonanno
Vice President of Digital Marketing

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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