The Nonprofit Marketing Blog

How to Get Your Board on Board with Peer-to-Peer Fundraising

Looking for a new way to get your board involved with your fundraising efforts?

A peer-to-peer fundraising campaign can help make it easier for your board members to fulfill their “give or get” commitment to your organization.

Of course, the idea behind this kind of social fundraising isn’t new, but combining the age-old structure of board support and your fundraising assets with technology that makes it much easier to ask for a gift can amplify your outreach, resulting in more donors and more donations for your mission.

 

Make It Easy

Any time you want to turn donors into fundraisers (or get anyone to do anything, really), you’ll see more success when you make your desired action as easy as can be. This especially applies to your board members. They want to help, but they’re busy and they might not know where to begin. This is where a little planning goes a long way. Some things to consider:

Offer clarity: First things first—you’ve got to be crystal clear about what you want your board members to do, how they need to do it, and what you expect from each of them. Setting these expectations up front will save you a lot of headaches down the road. This means you’ll need to zero in on your fundraising goals, which projects or programs you want to fund with your campaign, and how many donors you think you’ll need to get there.

Give them scripted messages: Get your board members started with pre-written emails, fundraising appeals, phone scripts, and social media posts. They may want to customize these messages to underscore their own stories or connection to their networks, but offering a starting point will give them the head start they need to feel like a personal fundraising campaign is something they can do.

Set a timeline and send reminders: In a recent conversation with local nonprofits about board fundraising, I heard a common refrain, “My board members want to get involved, but they sometimes work on their own time frame, instead of ours.” Ok, you may not be able to totally get around this, but you can minimize this concern by being upfront about your campaign timing and deadlines. Have a timeline just for your board, and send reminders to keep them motivated and on track. Encourage them to set an example for your other donors and fundraisers by kicking off their campaign with a donation that can serve as a matching gift.

Equip them with the right tools: Having the right technology in place will make the entire process of setting up a campaign, organizing your board members, and collecting donations much easier. You’ll want a peer fundraising platform that allows you to quickly customize your message and launch your campaign, as well as built-in best practices and optimized pages, so you’re getting the most out of your board members’ outreach. The easier it is, the more your board members can do themselves, taking more of the burden off of you. (Pretty sweet, right? Want to see a platform that can help you make it easy? Schedule a personal tour of our peer-to-peer fundraising software to learn more.)

Make Them Look Good

We all want to look good, don’t we? Your board members are influential people interested in growing their networks. Help them boost their reputation through a social fundraising campaign that underscores their passion for your work.

Let them personalize their outreach: People are more likely to give when asked by someone they know. When your board member’s campaign reflects their unique story and includes their photo, their networks will be more likely to join in and give to your cause. At the end of the day, giving is most often driven by personal ties and experiences, so encourage your board members to use their connection to your work to fuel their outreach. It will make them feel great and will ensure their outreach is more effective than a generic ask.

Offer a great giving experience: A powerful and personal fundraising ask is one thing, but the giving experience must back that up. Beyond the personalization, make sure that your giving pages are intuitive, as well as beautiful, and make completing a donation easy, fast, and fun. Don’t forget to include elements that keep the giving going, like recurring donation options, social sharing tools, and donation tickers to highlight generous donors to your campaign. These features help you raise more and make it more likely that others will share your fundraisers’ pages.

Let Them See the Potential

To get your board excited about your campaign (and get their sign off on your fundraising strategy), help them visualize the results of the campaign as well as their individual contribution. Give them a clear vision of your target that clearly shows the impact on your mission, as well as your bottom line.

Leverage the network effect: Work with your board members to think of how many people they can reach, and then think of the potential size of their network’s network. Show them how quickly their message could spread far beyond your existing donor base.

Help them see the return: A peer-driven fundraising campaign can be an affordable way to grow your list, recruit new donors, and raise money through just one campaign. By using your existing base as a megaphone, social media and word of mouth can power your outreach. With just a little support from email, paid advertising, and the right technology, you can raise exponentially more than your fundraising costs.

Underscore the impact: Each fundraiser and donor has a specific impact on your goal and mission. Outline how each fundraising page and donation gets you closer to the goal. Then, show how your board fundraising campaign fits into your larger fundraising vision. Once your board members see their potential impact on your work, they’ll be motivated to jump in and do their part.

Network for Good’s peer-to-peer fundraising software will help you inspire board members to fundraise on your behalf and influence their networks to give to your organization. Schedule a demo today to learn how our newest fundraising tool can help you easily create campaigns that will extend your reach, empower your board, and attract new donors. 

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

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About This Blog

Amanda Khoury
Marketing Manager

We’re here to help you win hearts and minds—and donations.

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