The Nonprofit Marketing Blog

How to Recruit Peer-to-Peer Fundraisers

Peer-to-peer fundraising can be a great way to engage your supporters, expand your network, and raise more for your campaigns. The key is to rally your most passionate advocates to spread your messages. Inspiring donors to create personalized fundraising campaigns and raise money on your behalf doesn’t have to be hard. You just need to meet these ambassadors where they are.

Ready to recruit some peer-to-peer fundraisers? Here are four things to remember as you get your supporters on board. (For a complete guide, download our newest free ebook, How to Turn Donors into Fundraisers.)


Start early.

Once you have the basic outline of your campaign, give your key supporters and most likely ambassadors a sneak peek and invite their feedback. This advance notice (along with the chance to comment) will help them feel like an insider. Once they feel invested, they’ll be more likely to commit to staring their own fundraiser.

Enlist a few shining stars.

Identify one or two fundraisers who can act as role models for the rest of your community. Ensure they set up compelling fundraising campaigns and start receiving donations before you send out your general announcement. This provides some social proof for other potential fundraisers and lets them see that what you’re asking them to do is, indeed, doable. If you hope to recruit board members, volunteers, and donors to join your campaign as fundraisers, have a representative example for each group.

Don’t wait for handraisers.

Don’t expect people to volunteer organically. Create a plan for reaching out to and recruiting your fundraisers. The plan should include proactive tactics for activating your early adopters as well as frequent email and social communications to a larger pool of prospects. More personal invitations (via email, phone, and in-person meetings) are in order for key constituents.

Focus on their strengths.

When recruiting peer-to-peer fundraisers, be conscious of the fact that they’re not professional fundraisers. They may feel ill equipped or uncomfortable about asking people for money. Instead of only focusing on the ask, re-frame the conversation to play to what they already know how to do: connect with their networks and share their stories. Once they’ve said yes, you can help them create their fundraising messages and suggested giving amounts.


Network for Good’s peer-to-peer fundraising software makes it easy to get started with simple set up and step-by-step guidance—for you and your fundraisers. We can show you how it’s done. Learn more with a personalized demo.

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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