The Nonprofit Marketing Blog

How to Showcase Your Monthly Giving Program

What good is a monthly giving program if no one can learn more about how it will help further your mission? This week’s Recurring Giving Challenge lesson is all about highlighting your monthly giving program on your website. For the full lesson, sign up for the Challenge (and learn how you can win your share of $10K in prizes!). Here are a few highlights from a few stellar Network for Good clients (click on the images to see the full pages):

On Your Donation Page

Urban Tilth

The folks at Urban Tilth, a community agriculture group that supports a more sustainable, healthy, and just local food system in Northern California, has a strong monthly giving program, which they feature on a dedicated recurring giving page. This donation page speaks to why monthly gifts are important to their mission and streamlines giving options to reinforce the purpose of this campaign.
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Bonus: Urban Tilth also has a nice call out for their monthly giving program and why it matters on their “Ways to Give” page.

Peace Over Violence

If you’re focused on getting new monthly donors, send your supporters to a dedicated page just for monthly giving, like this one from Peace Over Violence. Sustainers can clearly see their recurring gift options and opt to receive a special gift, all on one page.
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Tri-County Partners Habitat for Humanity

Tri-County Partners Habitat for Humanity does a great job of featuring their focus on monthly giving on their website and their donation page. This organization frames the impact of monthly gifts and offers suggested donation amounts to make it easy for donors to set up a monthly gift that is meaningful.
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On Your Blog

 

Wildlife SOS

 

Wildlife SOS won the Recurring Gift category during Network for Good’s #GivingTuesday campaign. It’s easy to see why when they so eloquently share how their mission is powered by sustaining gifts.
Wildlife SOS

On Your “Why Give/How to Give” Pages

Austin Pets Alive!

What could be better than helping adorable cats and dogs? Helping them every month, of course. Austin Pets Alive! dedicates this page to their Constant Companion Club and clearly outlines what each giving level can do.
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Blue Ridge Area Food Bank

Finally, Blue Ridge Area Food Bank makes a great case for donors to join their Supper Club. This Virginia food bank shares both the benefits to the mission as well as the benefits to the donors on their monthly giving page.
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Great work by all of these organizations! How are you featuring monthly giving on your website and donation pages? Share your ideas in the comments below, and don’t miss out on the Recurring Giving Challenge!

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About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

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