The Nonprofit Marketing Blog

How You Can Encourage Mobile and Online Giving

When communicating to donors online or via mobile, it’s crucial to quickly make a compelling case for giving. So Google’s One Today app incorporates many fundraising best practices that any cause can use. Here are some examples of featured nonprofit projects and what they’re doing right!

One Today Watch Hunger Stop

  • Features an image that creates an emotional connection with the viewer.
  • Has a descriptive project name that also serves as a call to action: Watch Hunger Stop.
  • Provides a clear impact statement that tells supporters what their donations will do.


One Today Adopt A Coral Reef

  • Features a clear call to action that tells what their cause is: Adopt a Coral Reef.
  • Uses a quick statistic to illustrate why this cause needs support.
  • Contains a description that details why this organization is trustworthy.


One Today Share the Gift of Sight

  • Provides a large, contrasting donate button with a clear call to action.
  • Has a concise explanation of what $1 can do for this child.
  • Uses a high-quality, clear image that shows the work of this organization.


As you put together your fundraising campaigns, look to innovative online campaigns such as those highlighted on One Today. Using compelling photos, clear calls to action, and tangible impact statements will help you connect with your donors and raise more money!

For more information on One Today listen to the archived Nonprofit 911 presentation Raise More Money with Google, An Introduction to One Today. And to really take your fundraising to the next level, check out DonateNow, Network for Good’s easy online fundraising platform.

Raise More This Year with Smarter Fundraising Software

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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