The Nonprofit Marketing Blog

The Impact of Year-End Giving [Infographic]

Since it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million were donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well.

So, what can you do to make sure you get your piece of the giving day pie?

Our research here at Network for Good shows that, rather than seeing #GivingTuesday as a single event, it pays to approach this day as the kick-off of a month-long year-end giving campaign. In fact, nonprofits who used #GivingTuesday to launch their year-end campaigns raised, on average, five times more overall during year-end.

Not only that, but nonprofits using Donor Management raised more than those without it. It makes sense – having a donor management system lets you effectively harness your data to create better plans, quickly create targeted emails to specific subsets of donors, and easily store this information from year to year to build on your past success.

If you’ve never participated before, now’s the time to start.

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

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About This Blog

Connie Poulos
Senior Associate, Copywriter

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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