The Nonprofit Marketing Blog

Keeping it short

Recently my colleague Steve (who is Network for Good’s CTO) stopped by my desk to share a pearl of wisdom attributed to Mark Twain:

“I didn’t have time to write a short letter, so I wrote a long one instead.”

This is a funny quip, but it’s also very true. It typically takes more effort to pare down your message than it does to unload every thought onto the page.

When communicating your message, do your best to keep it short. It’s worth the effort, you’ll get better results, and your readers will thank you.

Build Stronger Relationships with Your Donors

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Connie Poulos
Senior Associate, Copywriter

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.