The Nonprofit Marketing Blog

The Language of Change: 20 Words and Phrases that Impact Attitudes, Actions, and Funding

Download the presentation handout, transcript and audio below ‘Related Documents’!

Learn how to engage board members/stakeholders, simplify your message and jumpstart funding by understanding the lexicon of change and–more importantly–the thinking behind it.

This is the difference between charity and philanthropy, sustainable funding and transformation, a mission statement and a message.

It’s the difference between just another ‘not-for-profit begging for money’ and a movement to change lives, save lives and impact lives.

Funding veteran Tom Suddes challenges nonprofitss to change the way they think while connecting on simple ideas that will help organizations of all types raise more money immediately.

This archived presentation offers:

  • A new way to talk about (re-frame) concepts ranging from capital campaigns, to annual funds to debt.
  • Examples used with schools, community service organizations and funding start-ups.
  • Practical ideas that apply to marketing, funding and leadership.

About our speaker
Tom Suddes is a nonprofit coach, trainer, consultant, speaker and writer with over 33 years of experience in development, strategic visioning, campaign management and major gift solicitation. He began his career in the Development Office at the University of Notre Dame in 1973. He eventually became the Director of Development and headed the Campaign for Notre Dame, which raised $180 Million ($50 Million over the $130 Million Goal). In 1983, he founded For Impact | The Suddes Group, which managed over 300 campaigns, raised over $1 Billion, and helped generate 3 million new jobs in their work with 125 economic development organizations around the country.

 

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About This Blog

Carrie Saracini
Content Marketing Manager

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