The Nonprofit Marketing Blog

Last-Minute #GivingTuesday Tips & Help

Last Minute Fundraising Tips

Editor’s note:  Our thoughts are with the victims of the attacks in Paris and their families, as well as with those suffering from recent violent events around the world. 


If you haven’t yet nailed down your #GivingTuesday plan, you might feel like it’s too late to have a successful campaign. Even if you have a campaign plan in place, you might feel a little stressed that #GivingTuesday is only 2 weeks away. Ok, maybe a lot stressed.

There’s still time to join this international day of giving and get ready for your campaign, but you need to lock in on the essentials and get moving. Need some help? I’ve got your back.

Here’s a quick list of the most important things you can do right now to get ready for December 1st. (Also in handy checklist form!)

Craft a Great Appeal

Decide on your campaign’s focus and then use your theme and strongest stories to write a strong appeal. It’s important to do this sooner rather than later, because you’ll use this as a reference for updating the rest of your communications, social media profiles, and online assets, like your website and donation page.  Need help creating your fundraising appeal? We have a step-by-step guide just for you.

Get Your Online Game in Gear

Feature your #GivingTuesday campaign and its main focus on your nonprofit’s home page, “Why Give” page, and donation page. All of your channels should reinforce your core message and include your campaign branding (such as any special logos or taglines) and story. Optimize your donation page to make sure it’s easy for donors to complete their gift and maximize donation size. (Don’t forget to update your Facebook page to point to your nonprofit’s donation page with these easy instructions.)

Leverage Matching Funds and Incentives

Matching funds combined with the natural sense of urgency of any giving day can be a powerful motivator for donors to give. If you have matching funds or incentives for your donors, be sure to use them and communicate to your donors about them early and often. Network for Good has $100,000 in matching funds to match a percentage of donations for Network for Good customers, and we’re also giving our clients special challenge rewards for the top #GivingTuesday campaigns in three categories:  Most Dollars Raised, Most Donors, Most New Monthly Donors. NFG clients can compete for prizes in each category as follows:

· $2,500 to the top campaign
· $1,000 to the 1st runner-up
· $500 to the 2nd runner-up

If you’re not a Network for Good client, you can still get on board and create an awesome campaign. We’ll provide tons of templates, resources and support, plus a free extra page to get started and everything you need to get it set up in time for December 1. It doesn’t get much easier than that! Seriously, what are you waiting for?

Reach Out to Your Network

If you’re just now launching your campaign, you’ll need the extra boost that your community can give. Tap your board, volunteers, social media influencers and local businesses to help you spread the word. Don’t forget to create your staff plan to rally the troops and get everyone on board.

Download these tips as a checklist!

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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