The Nonprofit Marketing Blog

Link Round Up

We love reading amazing content from across the sector. Here are a few nonprofit marketing and fundraising resources that stood out this week:


Link Round Up

  • We’re big fans of the crew over at GrantStation and their 5 quick tips for launching your grantseeking in 2015. (via Guidestar)

  • If you are a Google Analytics user, you must try this add-on for Google Sheets. If you’re not a Google Analytics super user, send this link over to someone who is and I promise you will make their day.

  • DoSomething.org accidentally sent a message meant for a very specific segment of their list to their entire database (2.1 million phone numbers). If you’ve ever made a mail merge error or mass email mistake, you feel their pain (and embarrassment). They followed up with a great idea: an apology in the form of a playlist, featuring songs that used humor to poke fun at their mistake. This fun apology might not work with one of your major donors but for DoSomething’s audience, teenagers, it was a hit. (Via Chronicle of Philanthropy)

  • We all know stories are key to grabbing supporters’ attention and inspiring them to act. Jeff Brooks, one of our all-time favorite fundraisers, shares his presentation on how to tell stories that motivate donors to give. (via Future Fundraising Now)

  • Is it time to ditch the dating metaphor when it comes to donor relationships?

    (via Achieve)

  • Nonprofits in space? Consider a “moon landing” event for your organization to rally public interest in your cause. (via MarketingSherpa)

Have a must-read story or resource you’d recommend? Share it in the comments section below!

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About This Blog

Linda Lombardi

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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