The Nonprofit Marketing Blog

Meet the Story Wars author and get tips on improving your stories

Are you looking for a better way to tell your organization’s story? Tired of watching your cause drown in the flood of marketing messages? Next Tuesday at 1pm ET, I’ll be having a conversation with Story Wars author Jonah Sachs about how to inspire people with your story – and more important, how to compel people to act.

This event is online and free (though you do need to register for it here). If you can’t make the time, register anyway because you’ll get an email after the event with instructions on how to access an on-demand recording (also free).

One of Jonah’s most important points is that we should be doing more “empowerment marketing,” which casts our audiences in the roles of heroes — meaning people who are aspiring to their greater selves. Nike is a master of empowerment marketing. Watch this video for proof of that.

(And while we’re on the topic of Nike, my favorite app is Nike+. If you’re a runner, it’s fabulous!)

Learn how to win hearts and minds through empowerment on Tuesday!

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About This Blog

Lisa Bonanno
Vice President of Digital Marketing

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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