The Nonprofit Marketing Blog

Nonprofit Spotlight: Firecracker Foundation

Network for Good works with so many amazing nonprofits and we want to introduce you to them and the great work they are doing! Because May is Sexual Assault Awareness Month, I want you to meet one of my favorite customers who is doing amazing work helping child sexual abuse survivors heal their whole being.

Meet Firecracker Foundation

Nonprofit Spotlight: Firecracker Foundation

On a day-to-day basis, The Firecracker Foundation works with survivors of childhood sexual trauma through long-term strategies of therapy, arts enrichment, and yoga practice. Their work is focused on healing the whole individual.

On a larger scale, however, The Firecracker Foundation is about community. Tashmica Torok, the founder of Firecracker, has built her organization around the historical idea of community members being charged with keeping the communal fire burning. From their mission to their fundraising strategy, this ethos of the many coming together for a common goal is extremely evident.

Their Model

The Firecracker Foundation challenges their supporters to build a blaze, to be a part of the network that keeps and builds the lively sparks in child survivors. From the adult survivors who serve as mentors to the therapists and yoga instructors who offer their time and expertise, Firecracker truly has built a community of healing around the children survivors they serve. That community isn’t just by happenstance; they’ve consciously made recurring giving the heart of their fundraising strategy as a way to ensure the continued success of their communal work.

Stellar Social Media

Firecracker Foundation takes their emphasis of community involvement and engagement beyond the clients they serve and the advocates they train. They also take that energy to social media. Check out these posts from their social channels:

During their year-end campaign Firecracker Foundation’s Instagram feed kept supporters updated on how close they were to hitting their goal.

Meet your very first group of Firecracker Advocates! #trailblazers #volunteermichigan #sparkhealing

A photo posted by The Firecracker Foundation (@thefirecrackerfoundation) on

Social media gives organizations the unique opportunity of giving supporters an inside peek into all the work you do. In addition to their work with sexual abuse survivors, Firecracker Foundation also trains advocates.

We hope to see as many of you there as possible! Help support child abuse prevention, April 23rd! #CAPMonth

Posted by The Firecracker Foundation on Friday, April 17, 2015

Using Facebook to rally attendance at events is a great way to meet supporters where they already are: Facebook.

Due to the sensitive nature of their work, it might not be safe to display the photos of those they serve. However, they embrace that challenge and still share images that show the impact of donors’ gifts, without showing clients’ faces.

Remember those self-care items you donated last month. Well, they were put to some serious use in between yoga classes…

Posted by The Firecracker Foundation on Sunday, April 12, 2015

Don’t worry about constantly generating original content, share content that will resonate with your supporters and promote your mission.

We are honored to serve the Firecracker Foundation as their online donation software provider! You guys are amazing!

As one of our “Spotlight” nonprofits, we encourage you to take a look at the great work they’re doing and spread the love by following them on Instagram, Twitter, and Facebook.

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About This Blog

Lisa Bonanno
Vice President of Digital Marketing

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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