The Nonprofit Marketing Blog

Overachiever’s Guide to Year-End Fundraising

Like crime, procrastination doesn’t pay. Literally. For many organizations nearly half of online fundraising revenue comes in during the month of December. But that revenue doesn’t just magically materialize. It takes months of preparation – building and stewarding an online community, inspiring donors, cultivating them, testing in advance of year-end and analyzing your metrics — to really make the most of your year-end fundraising opportunities.

The good news is you’ve got several months – three to be exact – to get your fundraising house in order. That’s why I co-wrote (with Eric Rardin of Care2) the Overachiever’s Guide to Year-End Fundraising.
In the Guide, you’ll learn nine action steps you can take now to raise more money in December.

  • Find out why it’s good to do what your mother taught you and always say your hellos and thank yous.
  • Learn how and why to make your website an email collection and donation magnet.
  • Get the inside scoop on simple and super affordable user-testing for your donation forms.
  • Learn how to identify stories that are fundraising gold.

Listen to the recording of the Overachiever’s Guide webinar and get a copy of the Guide for more details on these steps and five more.  You’ll be on your way to earning your Overachiever’s Gold Star in no time!



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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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