The Nonprofit Marketing Blog

Philanthropy Outlook Rosy, Reports IU Lilly School of Philanthropy

U.S. charitable giving predicted to rise 4.8 percent in 2015.

The tide may be turning!

Giving momentum is strong and getting stronger, according to research findings recently released by the IU Lilly School of Philanthropy and Martz & Lundy.

Here’s more of the good news reported in The Philanthropy Outlook 2015 & 2016:


Philanthropy Outlook

  • Contributions from all giving sources are expected to grow 4.8 percent in 2015 and 4.9 percent in 2016.
  • The bigger picture! Each year’s growth will exceed the average annual growth in total giving in the years following the Great Recession (3.1 percent) and the long-term average for the 40-year trend in total giving for 1973–2013 (3.8 percent).
  • Individual and household giving will see the slowest overall growth in 2015 and 2016, compared with other sources of giving.
  • Foundation and corporate giving is expected to be strong in both 2015 and 2016.

No surprises here, but a hugely important reminder: Broader economic forces will weigh heavily on individuals’ willingness to give and will significantly affect corporations and foundations.

Dig in for yourself: The Philanthropy Outlook 2015 & 2016.

P.S. I find this report more reliable than most because it’s based on rock-solid economic research methods. The researchers applied well-tested financial prediction models to philanthropic giving.

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About This Blog

Linda Lombardi

We’re here to help you win hearts and minds—and donations.

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