The Nonprofit Marketing Blog

Nonprofits on Pinterest: Best Practices

If your nonprofit is looking to spice up its Pinterest page, here are some tips:


1. Try infographics.

NWF Pinterest

The National Wildlife Federation posted a great infographic on Pinterest for Valentine’s Day with interesting facts related to animals’ hearts.

Consider building an infographic that relates to your mission. Infographics are visual ways to showcase data and facts so make sure you can back yours up with sources and real numbers.

For example: A food pantry could create an infographic detailing the types of nonperishable items that are commonly donated compared with the items that are actually needed by families. An animal shelter could do the same comparing the types of products donated with what is most needed by the guests at the shelter.

2. Avoid long captions.

Pinterest posts with shorter captions and great images are far more likely to be shared than pins with long captions, which eliminate the need to click on the image to learn more.

For example: A good caption for the food pantry’s infographic might be a variation of, “What our food pantry needs most.” Instead of, “Check out our new infographic! We took a look at the amount of different donated items we get most often and compared them with the items that are most often requested from families we serve. We hope you find this helpful when deciding what items to donate to the food pantry.”

3. Generate new ideas and inspire.


Beautiful images are a must for Pinterest, but make sure the images (and content that the pin links back to) inspire and provide ideas for others. Users come to Pinterest for ideas to help with projects, decorating, crafts, recipes, and more, so make sure your pins provide ideas and information worth repining!

For example: An environmental organization can create a board full of pins with recipes for creating non-toxic household cleaners. A disaster relief organization can create a board full of pins detailing contents you should include in your family’s emergency preparedness kit.


4. Repinning is OK.


Take a look at some of your favorite organizations on Pinterest. How many of those organizations create 100% of their Pinterest content? (No need to look, we can already tell you it’s close to none.) It’s perfectly acceptable to repin other’s content on Pinterest or originate a pin on your board by pinning an image from someone else’s blog, website, or article. Just remember to give credit.

5. To pin or not to pin?

When it comes to social media, your nonprofit doesn’t need to be everywhere—but you should be where your supporters are, and you should use the platform that furthers your overall strategy. Decide how you can tie the right social components together to best achieve your goals and grow your relationship with your supporters. As always, we recommend having your website, email marketing, and online fundraising ducks in a row before spending time and resources on social media outreach.

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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