The Nonprofit Marketing Blog

Recurring Giving Challenge Lessons Learned: Storytelling Wins

A great story puts your kid to bed at night and makes you watch that next episode as you confirm, bleary-eyed, with Netflix that, yes, you are indeed still watching. Stories are what connect us to other people and, most important, motivate us to act. As a nonprofit, stories are the best tool in your arsenal to connect with supporters and empower them to act.

We see it time and again that the organizations raising money and finding new donors are the ones that have mastered the art of storytelling. The winners of our Recurring Giving Challenge proved this with unique stories and a commitment to telling them authentically.

Take a look at the great stories three challenge winners used:

Raju the elephant

Wildlife SOS: Perhaps the most famous story from our leaderboard is that of Raju. Last July, Wildlife SOS made international headlines when it rescued Raju the elephant. The videos of the Raju rescue went viral, and Wildlife SOS saw a huge influx of interest and supporters. Donations remained strong during our challenge period, which resulted in Wildlife SOS bringing in the most new monthly donors!

VETPAW

VETPAW: The only organization to place on both of our leaderboards, VETPAW tells the story of its founder and his dual passions for animal conservation and national service. With equal commitments to providing meaningful employment for U.S. veterans and conserving critically endangered wildlife in East Africa, VETPAW has the challenge of telling two stories—that of Ryan Tate, the organization’s founder, who witnessed his fellow veterans being underemployed after their service, and the story of rangers in East Africa who risk life and limb to protect wildlife. These two powerful stories are not immediately similar, but they shine when linked by the founder’s passion and the organization’s ability to tell them in compelling ways.

Friends of Refugees

Friends of Refugees: Join the story. That’s the simple call to action from Friends of Refugees. The simple conceit is that refugees are not statistics—they’re people with stories; people who, when empowered with opportunities, become so much more than numbers in a news report. By telling the organization’s story powerfully and visually, Friends of Refugees gives a face to masses of international refugees and empowers donors who are far removed from the mission to see their role in the renewal of these refugee communities. Take a look at their simple yet powerful video asking supporters to join the story.

Need some inspiration to tell your organization’s story? Download our Storytelling Guide now!

Storytelling eGuide

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About This Blog

Linda Lombardi

We’re here to help you win hearts and minds—and donations.

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