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Category Archive: 13 results for branding

Marketing and Fundraising: Two Halves of the Same Coin 

June 21, 2018

By: Linda Lombardi

Heads or tails? Marketing or fundraising? There’s no need to choose just one strategy to advance your cause. When marketing and fundraising work in sync as two halves of a whole, your efforts are more successful. Marketing motivates volunteers, program participants, and others to give. It’s what drives donor engage… Read More

How Marketing Engages Donors and Boosts Giving 

June 20, 2018

By: Linda Lombardi

We’ve seen it time and again. The most reliable, successful way to boost your fundraising results is through donor engagement. An engaged donor is a happy—and giving—donor. So, what’s the secret to engagement? Is it magic? A spell, maybe? It’s simple, really. The most effective way to build and strengthen you… Read More

[#NFGTips Webinar] How Savvy Marketing Translates to More Donations 

April 24, 2018

Speaker: Beth Brodovsky

In our next webinar, Beth Brodovsky, president of Iris Creative will show you what savvy nonprofit marketers do to build engagement and turn it into action. …

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Hygge for the Holidays 

December 25, 2017

By: Lisa Bonanno

As the holiday season peaks and the daylight hours dwindle, it’s time to close our laptops, swap shoes for slippers, and share the gift of time with family and friends. The sounds of clinking glasses and happy voices fill our homes. We know you’ve worked hard all year, especially during year-end, to make a differen… Read More

A Thanksgiving Toast 

November 23, 2017

By: Bill Strathmann

Here at Network for Good, we spend a lot of time throughout the year helping nonprofits like yours find more meaningful ways to say thanks to donors for supporting your mission. But today is Thanksgiving, and we’d like to extend a simple, heartfelt thanks to you for making a difference in the world. Especially in… Read More

Your Year-End Secret Weapon: Consistent Communications 

November 17, 2016

By: Nancy Schwartz

We’re in the thick of planning for year-end giving. I bet you are putting lots of energy into targeting top prospects via your donor management software and developing strategies that will reach and resonate with your different  donor segments (e.g. your monthly donors vs. your one-time donors). This year, I urge yo… Read More

Declare Independence from Boring Away Messages 

June 29, 2016

By: Brian Lauterbach, CFRE

You’re excited – and so am I. Sometime over the next few days we get to invest five glorious minutes to configure our inbox and voicemail so anyone who tries to email or call our office is kindly informed that we are unplugging for Independence Day. Effectively raising money for a nonprofit organization is hard w… Read More

Why Your Nonprofit Brand is More than a Logo 

June 19, 2016

By: Caryn Stein

Your nonprofit brand represents your core purpose and why it matters to your community and your donors. Brands can be a trigger for emotions and actions, and individual giving is born from these two elements. Your nonprofit brand is more than a logo:  it’s a carefully planned experience. When it comes to fundraising… Read More

Nonprofit Branding Done Right Raises More Money 

March 20, 2016

By: Nancy Schwartz

When it comes to updating nonprofit branding, there can seem be more questions than answers. Questions like: Will rebranding increase donations? Will rebranding make it easier for us to convey our organization’s impact and value? Is now the time for us to rebrand? We finally get answers to these million-dollar questi… Read More

5 Opportunities to Boost Giving, Donor Loyalty, and Job Satisfaction 

February 9, 2016

By: Nancy Schwartz

Most communications and development teams aren’t communicating, cooperating, or collaborating with each other. But there’s good news: This disconnect is fixable.… Read More

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