What is the number one reason donors become “one-time” instead of “recurring”?
Donors cite the number-one reason for ceasing their support as this: It was the way I was treated by charity, from not being thanked an avalanche of needy appeals.
You need a thank-you message that says to your donors, “you matter,” and, “let’s start a conversation.” Think of the old marketing adage: It’s cheaper to keep a customer (donor/supporter) than to find a new one.
Here’s an example of a unique way to thank your supporters from Save the Children, a donor appreciation certificate:
For a memorable way to thank your donors, stay true to your mission and reinforce that connection between your donor and the impact they help create.
Share your thoughts!
Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!