The Nonprofit Marketing Blog

Sample Donor Survey Questions

Sample donor survey questions provided by Vanessa Chase of the Storytelling Non-Profit

  1. Over the years that you have generously helped us (state intended purpose of gifts of time and money); how did those gifts and involvements come about?
  2. Of the programs and services, your gifts help support, what are the most important to you? Which are expressed in the most compelling way?
    • List your core service or program areas as a prompt
    • Mention specifics included in your leadership giving materials
  3. To what degree do you feel your gifts of (time and money) to us have made a difference (to the people you serve) (to the community you serve) (in achieving our mission)?
    • Great difference
    • Moderate difference
    • Little difference
    • How so?
  4. How have we demonstrated that difference?
  5. To what extent have you found our reports to you: (very, somewhat, not very)
    • Helpful
    • Accurate
    • Illuminating
    • Responsible
    • Meaningful
  6. How could we enhance our efforts?
  7. What are some of the guiding principals you use to make your philanthropic decisions?
  8. To what extent does our mission (vision, work) reflect your personal beliefs?
    • Very much
    • Somewhat
    • Not very much
    • How so?
  9. As you consider your giving and volunteering, is there a common thread or are there shared values among them?
    • Yes
    • No
    • Somewhat
  10. What do you expect from the charitable organizations in which you are involved?
  11. To what extent are we meeting those expectations?
    • Very well
    • Moderately well
    • Not very well
    • How could we enhance that?
  12. What do you value most about the impact charitable organizations achieve in our community (state, region, country)?
  13. Of the organizations to which you give, which ones do the best jobs in sharing the significance and impact of your gifts? How so?
  14. Of all the gifts you have given, which have given you the most joy? How so?
  15. How well would you say you know members of our Board and our CEO?
    • Very well
    • Somewhat
    • Not well
    • If know, what are your impressions of them?
  16. If not known, what impact would know our leadership has on your relationship with us?
  17. On a scale of one to five with five being very satisfied and one being not at all satisfied, how would you rank your level of satisfaction with your giving to our organization?
  18. Is there anything that we have not discussed that would increase your level of satisfaction as a donor to our organization?

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About This Blog

Linda Lombardi

We’re here to help you win hearts and minds—and donations.

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