The Nonprofit Marketing Blog

Social Media Content Is Sitting Right in Front of You

Content for your social media channels is sitting right in front of you. Really! Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. Repurposing content can take some time, but once you get the hang of it, you’ll start thinking of ideas to feed your social channels in your sleep.

To help get your creative juices flowing, here are some quick tips and content ideas for Facebook, Twitter, and Instagram:


    Quick tips:

  • Think visual. Studies show that posts with images perform much better than posts without.
  • Which posts have done well in the past? Try to repeat what works well but with a fresh twist.
  • Don’t be afraid to be fun. Organizations are made up of people, and your Facebook fans know that. Step outside the box every once in a while and let your personality shine.

    Ideas for posts:

  • Repurpose a success story from an appeal letter.
  • Share stats from your annual report.
  • Share a photo of your volunteers in action.
  • Invite people to join your email list.


    Quick tips:

  • Do some research on hashtags. Does your issue area or local community have a hashtag?
  • Don’t be afraid to retweet. Share content that is relevant to your audience.
  • Follow back. You can’t have a conversation if you aren’t following your followers.

    Ideas for posts:

  • Share opinion pieces from your staff or experts from your issue area.
  • Remind everyone what a $25 donation will accomplish.
  • Post a photo from an past year’s event for #tbt (Throwback Thursday).
  • Live tweet an event, rally, or staff luncheon.


    Quick tips:

  • Even more than on Twitter, hashtags can help you connect with new audiences.
  • Do share candid images. Don’t share stock photos.
  • Try experimenting with videos and picture slideshows.

    Ideas for posts:

  • Share a glimpse into the day-to-day life of staff, clients, and volunteers.
  • Create an image of your mission statement. (We like Canva for projects like this.)
  • Post images of your team prepping for an event.
  • Post pics of the thank you notes your organization sends (or receives).

Get more ideas (101, in fact!) for social media posts by downloading 101 Social Media Posts and watching our archived webinar The Art of Social Media, with social media expert and author Guy Kawasaki.

The Art of Social Media with Guy Kawasaki

And if you aren’t following us on our favorite social channels, what are you waiting for?


Raise More This Year with Smarter Fundraising Software

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.