The Nonprofit Marketing Blog

Social Media for Nonprofits: Top 4 Dos and Don’ts

Your nonprofit’s social media outreach is a powerful way to share your impact, increase trust and credibility, and highlight constituents quickly and easily. Instead of making social media an afterthought, make it an integral part of your overall engagement strategy. When you do, people will connect with your organization and in the process become powerful allies and advocates for your cause.

Here are the top four social media dos and don’ts—plus the “ultimate do”—to help you build engagement with every status update and tweet.

Don’t include just a link in your Facebook posts.

Charity:Water FB Post

Do include both a link and an image to garner lots of likes, comments, shares, and click-throughs. (Check out the example on this page from Charity Water’s Facebook wall.) Avoid using stock images. Photos don’t need to be super high quality; they just need to be interesting. Gather snapshots from events or in the field, for instance, and develop a good backlog of images you can use with various types of content.

Don’t post the same type of content over and over again.

Do post a variety of content on all channels: blog posts, photo galleries, videos. People consume media in different ways. Mix up your media and content—tell a story, ask for donations, announce an event, etc.

Don’t ignore comments and tweets.

Do engage with your followers. Answer questions. Respond to feedback. Wish donors a happy birthday or even happy anniversary for, say, their fifth year as a supporter. Thank volunteers by name after a work party. We all love to be acknowledged, and we often respond by sharing those posts and telling our friends.

Don’t try to manage eight different platforms.

Do focus on just one to three platforms—and test everything. Keep it simple. Facebook, Twitter, and Instagram are great places to start. Post different types of content to see what gets the most likes, shares, retweets, and comments. Learn where your audiences are, optimize your content for each platform, and make every post shareable, engaging, and unique.

The Ultimate Do: Above all, make sure every post is shareable, engaging, and unique. If it isn’t all three of these things, don’t post it until it is.

Adapted from Network for Good’s Nonprofit 911 webinar “How to Use Content to Boost Donations” with Taylor Corrado from HubSpot. Download the full webinar here

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About This Blog

Amanda Khoury
Marketing Manager

We’re here to help you win hearts and minds—and donations.

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