The Nonprofit Marketing Blog

Steal this pre-#GivingTuesdayNow Email

#GivingTuesdayNow is happening May 5, 2020!

If you haven’t heard the news, a global day of giving will take place next week to raise emergency funds for nonprofits like yours.

Have you let your donors know that you’re participating in #GivingTuesdayNow? If not, it’s time to send them a quick message! Use this email template as a starting point, include your specific campaign plans, tailor it to your audience, and send it by the end of the week. Don’t forget to follow up with your appeal on #GivingTuesdayNow!

Want more templates like this one? Our fundraising software customers get access to tons of expertly-crafted email templates that make it easy to communicate with donors before, during, and after #GivingTuesdayNow. Learn more here.

Subject Line: Can you help us on #GivingTuesdayNow?

Dear [First Name], 

I hope that you and your loved ones are doing well and staying safe.

As the country continues to deal with a global health and economic crisis, GivingTuesday, the groundbreaking global generosity movement, announced they are hosting a day of global giving on May 5, 2020.  

#GivingTuesdayNow is an emergency response to the enormous need caused by COVID-19. The day will focus on generosity, citizen engagement, and support for communities and nonprofits around the world. 

Your support on May 5th will ensure that [your nonprofit’s beneficiaries] will [describe mission impact – include tangible impact and intangible feeling that goes with it].  

Every dollar counts. Your generosity will have an immediate impact on [beneficiary and how they are impacted by mission]. 

Thanks in advance! 


[your name]

P.S. If you would like to make a contribution today in support of #GivingTuesdayNow, please click here. [include link]


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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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