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Category Archive: 170 results for 101: Getting Started

How to Integrate Your Email Program with Your Website 

May 19, 2015

By: Iris Sutcliffe

You have a website. You’re sending out email newsletters. But how well are these two tools working together? If you haven’t thought about how to integrate your website and email marketing, your nonprofit could be missing out on valuable opportunities to grow your audience, increase donations, and ultimately further… Read More

Quick-Start Guide to Data Success for Nonprofits 

January 26, 2015

By: Iris Sutcliffe

All organizations generate a lot of data. The challenge is knowing what to do with it—and what it can do for you. From gathering to reporting, this quick primer will help you get started transforming raw data into insights that will help your nonprofit be more strategic. Nonprofit data fits into four general categori… Read More

10 Ideas to Improve Your Nonprofit’s Email Open Rate 

December 17, 2014

By: Iris Sutcliffe

It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to email, no one seems to have a problem with making a snap decision. That’s why it’s so important your nonprofit spends time crafting a subject line that stands out. The words you choose for your subject… Read More

4 Simple Ways to Leverage the Power of Twitter for Your Nonprofit 

July 8, 2014

By: DJ Muller

Did you know that Twitter is currently home to approximately 230 million active users who send over 500 million tweets per day? Did you also know that many nonprofit organizations, such as the American Red Cross, have used Twitter as a tool to execute successful fundraising campaigns and build relationships with their … Read More

How to Create a Grantseeking Calendar 

June 19, 2014

By: Melissa Raimondi

Content calendars are all the rage. They’re an effective way to track your content production and marketing efforts, but have you ever thought about making a grantseeking calendar? Building a grantseeking strategy around a thoughtful, strategic approach will save you the time and heartache of applying for grants … Read More

How to Grow Your Nonprofit Voice 

April 9, 2014

By: Melissa Raimondi

Now that you know the three reasons why your nonprofit needs content marketing, how do you get started? Just like with more traditional nonprofit communications, you need to define your voice for your audience. 1. Create a cohesive voice and style. If your nonprofit were a person, what kind of person would you want it… Read More

Fiscal Sponsorship: A Solution for New Nonprofits 

March 25, 2014

By: Melissa Raimondi

You just filed for your 501(c)3 designation so the IRS will recognize your group as a tax-deductible nonprofit organization. Congrats! Now you’re ready to start fundraising, but there’s a catch: Your donors can’t give to a tax-exempt organization, and you’re not eligible for grants yet because y… Read More

3 Quick Tips to Maximize Your Fundraising Efforts 

January 8, 2014

By: Melissa Raimondi

Nonprofits can benefit from many types of donations, gifts, and support from their community—particularly in the new year. Whether in the form of cash donations, in-kind offerings, Credit: eBay Giving Works or even by volunteering for a favored cause, there are numerous ways to encourage supporters to show their comm… Read More

3 Keys to Making Your Nonprofit Website Mobile Optimized 

November 20, 2013

By: Melissa Raimondi

If you’ve ever accessed the Internet from a smartphone, chances are good that you’ve had the unpleasant experience of trying to navigate a website full of tiny text and miniscule links. Unfortunately, if your nonprofit hasn’t yet optimized its website for smartphones, you could also be frustrating pot… Read More

How to Test Your Nonprofit Emails 

May 6, 2013

By: Caryn Stein

Sending the most effective emails to your donors doesn’t have to be a guessing game. Even the smallest nonprofits can use simple testing methods to uncover the subject lines, content and calls to action that inspire supporters to give. Split Testing Your Emails If you have a file of 40,000 email addresses or more… Read More

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