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Category Archive: 173 results for 101: Getting Started

How to Test Your Nonprofit Emails 

May 6, 2013

By: Caryn Stein

Sending the most effective emails to your donors doesn’t have to be a guessing game. Even the smallest nonprofits can use simple testing methods to uncover the subject lines, content and calls to action that inspire supporters to give. Split Testing Your Emails If you have a file of 40,000 email addresses or more… Read More

Social Media Storytelling for Nonprofits 

May 6, 2013

By: Caryn Stein

Pairing your nonprofit storytelling with social media is a smart tactic for engaging supporters and inspiring them to take action. When coupled with a compelling story and an integrated marketing plan, social media is an easy way to promote stories about your cause. Here‘s why it works: It’s dynamic:  Soci… Read More

How to Make the Case for Social Media 

March 21, 2013

By: Caryn Stein

It’s clear that social media is an effective channel for establishing your nonprofit’s brand identity, championing your cause and engaging with current and would-be supporters. So, how do you make sure your organization is on board — especially your boss, executive director or board members? Here are … Read More

How to Set a Fundraising Goal 

September 19, 2012

By: Caryn Stein

Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don’t approach fundraising campaigns with clear, concrete goals. Without defined goals, it’s pretty tough to know if you’re actually succeeding.  Setting a fundraising goal is importa… Read More

How to Serve Two Audiences with Your Nonprofit Website 

July 31, 2012

By: Caryn Stein

Q: Our website has two target audiences, donors and researchers. How can we appeal to two extremely diverse audiences with the same website? A:  We recommend that you give people opportunities to self identify when they reach your nonprofit home page. This might mean you have prominent callouts that read “I am … Read More

Cause Marketing 101: 5 Tactics for Raising Money from Businesses 

September 16, 2011

By: Network for Good

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.  Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. This isn’t about companies giving you money. This is about companie… Read More

The Secret Sauce of Social Media Fundraising 

June 29, 2011

By: Network for Good

Causes is the largest platform for activism and cause-minded people on the internet. Over 500,000 causes have been created by nonprofits or supporters through Facebook and those causes cover just about every topic out there. 150 million people have joined a cause. We have built a very dynamic platform where people enjo… Read More

Microvolunteering: Why It’s Better Than Sliced Bread 

April 6, 2011

By: Network for Good

In today’s world, we live our lives on the internet. We communicate, learn, find loved ones, get our news and buy products all online. But, 90% of volunteering happens offline. Traditional offline volunteering has a lot of hoops to jump through. You normally Get online Search for an opportunity that interests you… Read More

Crowdrise and Its Potential for You and Your Supporters 

March 30, 2011

By: Network for Good

Everyone involved with good causes wants to make an impact. Crowdrise launched in May of 2010 with the simple goal of making giving fun.  We thought we could have the type of impact we wanted by making a site where even if the cause was extremely serious, people raising money for that cause could have… Read More

How to Increase Attendance & Donation Results for Your Fundraising Event 

March 11, 2011

By: Network for Good

Thinking of hosting a fundraising gala, charity auction or golf tournament? Fudnraising events are a great way to cultivate donors, reach new supporters and raise money. They can also be a lot of work -- so you'll want to make sure you've got a good plan in place, as well as a system to manage all of the details.Read More

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