Free Fundraising Resources Library

Filter Results By:

Category Archive: 17 results for Be Your Donor Day

The 4 Key Qualities of Amazing Thank You Letters 

December 17, 2012

By: Caryn Stein

We all know thanking donors is important, but sometimes it’s easily brushed aside as one more item on our to-do lists. Consider this grim reality: nonprofits lose the vast majority of donors acquired each year. The typical nonprofit will keep only one in three to one in five of their supporters next year! The good… Read More

How to Combat Donor Fatigue 

July 10, 2012

By: Caryn Stein

Many organizations say: “We are a small nonprofit with a small, tired donor base. What can we do about donor fatigue?” The Answer? If you have a small, tired donor base, you’re not alone. It bears repeating: the number-one reason people stop giving to a nonprofit is how they were treated by the nonpro… Read More

Make Your Nonprofit Website a Positive Experience — Even When Things Go Wrong 

April 25, 2012

By: Caryn Stein

Great nonprofit websites go the extra mile to integrate their unique brand personality and call to action into every aspect — even error messages! Find out how one nonprofit takes what could be a frustrating experience and makes it a positive one.     Effective nonprofit websites help a visitor better understan… Read More

How to Ask for Donations on Your Website 

April 7, 2009

By: Network for Good

We’re glass-half-full types of people around here, and realize that for every “don’t,” there should be a “do” in improving our online fundraising and marketing. Here are the six “dos” of asking for donations on your website. Make it painfully easy to find the “donat… Read More

One Fool-Proof Way to Make Donating Easier for Donors 

February 11, 2009

By: Network for Good

At Network for Good, we love donate buttons. Big, bold, juicy, bordering-on-obnoxious donate buttons. Sadly, during an informal survey of more than two dozen nonprofit websites, we found tiny, buried buttons gasping to see the light of day and clicking action. Why does this matter? Research shows that size DOES matter:… Read More

Building Trust and Transparency 

February 4, 2009

By: Network for Good

We’ve entered a Catch-22 of sorts these days: Constituents need our organizations’ programs, support and mission activities more than ever, but the nationwide belt-tightening is affecting our donors. (Don’t worry: They’re definitely still giving — especially online!) So how do you keep th… Read More

The Number One Reason Donors Stop Giving 

August 14, 2008

By: Network for Good

What is the number one reason donors become “one-time” instead of “recurring”? Donors cite the primary reason for ceasing their support as this: It was the way I was treated by charity, from not being thanked to receiving an avalanche of needy appeals. You need a thank-you message that says to y… Read More

The Art of the Online "Ask" 

July 24, 2008

By: Network for Good

When you sit down to view your nonprofit organization's website, you should be able to locate the donate button in one to two seconds. One Mississippi... Two Mississippi... Time's up! That's it. It should be that easy.

So why aren't more nonprofit websites designed that way?

Read More

The Two Words You MUST Include in All Your Outreach 

March 13, 2008

By: Network for Good

Scammers love to trick you by pretending to be someone they’re not. For instance, how many times has “Your Bank” attempted to get you to confirm or re-enter your personal information for their records? They’re basically saying, “Haha, we’re not real… Yoink*!” (*That’… Read More

Tips for an Effective Contact Us Page 

March 12, 2008

By: Network for Good

One of the hardest-working but most underrated pages of any nonprofit website is the "Contact Us" page. It hangs in the background, behind more glamorous pages, ready to offer the most basic but essential of information about an organization What makes an effective Contact Us page It should answer two key que… Read More

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.