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Category Archive: 8 results for Create a Fundraising Plan

Testing 101: 4 Steps for Optimizing Your Fundraising Approach 

May 8, 2012

By: Caryn Stein

People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits.   Photo credit: Big Stock Photo Don’t just trust your gut; run experiments. We’re doing our ca… Read More

11 Steps to Success, 6 Things to Avoid 

March 15, 2010

By: Network for Good

Buzzwords like “Twitter followers,” “fan pages” and “widgets” have been swarming around the nonprofit sector for some time now. But what do they actually mean for your organization’s bottom line? How do you effectively harness the array of social networking tools to supercharge your fundraising and advoca… Read More

Get R.E.A.L.: Four Steps to a Successful Fundraising Plan 

June 19, 2008

By: Network for Good

I often get asked by start-up nonprofits how to raise money. The panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet. But fundraising isn’t impossible. It can an incredibly exciting adventure. Here is a simple plan I recommend to m… Read More

Create an Online Fundraising Plan: Know Your Numbers 

June 9, 2008

By: Network for Good

Empathetic. Donor-centric. Sympathetic. Your marketing communications are “ticking” along as they should be. But, as we’re all painfully aware, the right-side of the  brain just loves piping in to talk about numbers, figures, trends and goals. Instead of telling that portion of the brain to buzz o… Read More

Create an Online Fundraising Plan: Match Up Your Online and Offline Marketing 

June 5, 2008

By: Network for Good

Online fundraising isn’t a stand-alone initiative—it’s an integrated part of your communications strategy. Yoru online and offline marketing plans to donors should mirror and completment each other. But just as your whole marketing strategy is multifaceted, so to are your donors! Check out our tips for i… Read More

Create an Online Fundraising Plan: Improve Your Emails 

May 21, 2008

By: Network for Good

The email portion of your online fundraising plan should contain two main points: Getting organized Remembering that content is (still/again) king Work these initiatives into the part of your online fundraising plan dedicated to email marketing: Planning Tips: Plan, plan, plan… Develop an email messaging program… Read More

Create an Online Fundraising Plan: Work Your Website 

May 13, 2008

By: Network for Good

Your web strategy for online fundraising should include three main objectives: maintain a site design that has high usability, remember that content is king, and determine ways to increase site traffic. Work these initiatives into the part of your online fundraising plan dedicated to website improvement: Nonprofit W… Read More

Successful Email Fundraising on a Budget 

November 19, 2007

By: Network for Good

How Small & Medium Nonprofits Can Best Use Email Lists To Make Online Fundraising Work Learn what you need to do to stay in touch with your many constituents, without overwhelming them with e-communications. Effective email and email lists are the key to online donations. Email lists are the most important part of … Read More


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