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Category Archive: 5 results for donor communication

5 Principles of Donor Communications 

May 15, 2018

By: Linda Lombardi

Fundraising pros know that meaningful communication and gratitude are the bedrock of a robust family of donors. Donor data management and segmentation are the tools that make personalized communication possible. A successful donor communications strategy is the necessary element that turns first-time donors into lifelo… Read More

Donor Experience: Converting New Donors to Recurring Donors 

April 10, 2018

By: Linda Lombardi

As we mentioned in our recent post, “3 Reasons Why Nonprofits Should Focus on the Donor Experience,” one of the best ways to find out what a good donor experience looks like is to talk with your current, loyal donors. By listening to what matters to them and what makes them feel connected to your… Read More

7 Donor Communication Mistakes to Avoid this December (and all year round) 

October 21, 2015

By: Caryn Stein

Steer clear of these missteps that might send your supporters the wrong message this giving season.… Read More

WIIFM: How Your Commitment Leads to Donor Connection 

September 10, 2015

By: Nancy Schwartz

Take a hard look at this intriguing approach to creating the most effective email campaigns, built on psychologist Abe Maslow’s hierarchy of needs. I’ve adapted the diagram above (geared toward for-profit marketers) to serve as a useful framework for fundraising communications in all channels. Here’s the challeng… Read More

The Key to More Effective Donor Communication 

April 16, 2015

By: Caryn Stein

To truly connect with donors and inspire them to become a part of the work that you do, you need to really speak to them.… Read More

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