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Category Archive: 9 results for donor engagement

5-Step Marketing Plan to Boost Donations 

June 26, 2018

By: Linda Lombardi

As they say, a goal without a plan is just a wish. Use this five-step marketing plan to make that wish come true. Dedicate 20 minutes every morning to review and make note of your organization’s marketing and fundraising priorities. By the end of the week, you’ll have the building blocks of your marketing plan.… Read More

Marketing and Fundraising: Two Halves of the Same Coin 

June 21, 2018

By: Linda Lombardi

Heads or tails? Marketing or fundraising? There’s no need to choose just one strategy to advance your cause. When marketing and fundraising work in sync as two halves of a whole, your efforts are more successful. Marketing motivates volunteers, program participants, and others to give. It’s what drives donor engage… Read More

How Marketing Engages Donors and Boosts Giving 

June 20, 2018

By: Linda Lombardi

We’ve seen it time and again. The most reliable, successful way to boost your fundraising results is through donor engagement. An engaged donor is a happy—and giving—donor. So, what’s the secret to engagement? Is it magic? A spell, maybe? It’s simple, really. The most effective way to build and strengthen you… Read More

How To Launch a Peer-to-Peer Campaign 

June 14, 2018

By: Linda Lombardi

The power of social media combined with the ease of online giving has contributed to the rise in popularity of peer-to-peer fundraising in recent years. These initiatives help nonprofits raise more money by amplifying your message through peer-driven campaigns. How often have your supporters asked what they can do to h… Read More

Convert Website Visitors into Donors in 5 Easy Steps 

May 3, 2018

By: Linda Lombardi

It’s a busy world, full of distractions caused by the onslaught of notifications popping up on our computers and smartphones. As a result, nonprofits that hope to convert online visitors into donors need to focus on their overall website experience. Each element in the process of making a donation, from reading t… Read More

Increase Donor Loyalty with 5 Best Practices 

May 1, 2018

By: Linda Lombardi

What motivates donors to continue giving to an organization? Traditionally, research that’s focused on charitable giving has looked at how to motivate donors to give an initial gift. But are you doing everything you can to increase donor loyalty? After all, fundraising pros know that donor retention is the golden tic… Read More

Trust is a Must in Building Sustainable Donor Relationships 

January 23, 2018

By: Claire Axelrad

We talk a lot about the need to be “authentic.” Donors want authenticity and transparency. Most of all, donors want you to fulfill on your promises. Consistently. So they can trust you. How important is this? It’s everything. Trust is the foundation of all sustainable relationships. It’s fundamental. You can lo… Read More

4 Fundraising Ideas to Develop Your Fundraising Plan 

January 16, 2018

By: Barbara O'Reilly, CFRE

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry Embarking on a new year—whether it’s a calendar or fiscal year (or both!)—is always an opportunity for a fresh start.  After all, that’s why resolutions are written at the start of a new year.  New year. New goals.  It’s the sa… Read More

Year-End Fundraising Through the Lens of Donor Engagement 

November 4, 2015

By: Barbara O'Reilly, CFRE

Fall is a busy time of year. Whether it’s getting the kids back to school or the quick transitions between Halloween, Thanksgiving, Hanukkah, Kwanzaa, and Christmas, there are many reminders that the dog days of summer are long behind us. On top of all that, we are looking squarely in the face of the year-end… Read More

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