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Category Archive: 3 results for donor loyalty

Boost Your Donor Experience 

May 8, 2018

By: Linda Lombardi

According to data from the Association of Fundraising Professionals and the Center on Nonprofits and Philanthropy at the Urban Institute, the average donor retention rate in the U.S. after the first gift is around 45 percent. It’s clear that nonprofits need to increase this percentage in order to continue the work th… Read More

Convert Website Visitors into Donors in 5 Easy Steps 

May 3, 2018

By: Linda Lombardi

It’s a busy world, full of distractions caused by the onslaught of notifications popping up on our computers and smartphones. As a result, nonprofits that hope to convert online visitors into donors need to focus on their overall website experience. Each element in the process of making a donation, from reading t… Read More

Increase Donor Loyalty with 5 Best Practices 

May 1, 2018

By: Linda Lombardi

What motivates donors to continue giving to an organization? Traditionally, research that’s focused on charitable giving has looked at how to motivate donors to give an initial gift. But are you doing everything you can to increase donor loyalty? After all, fundraising pros know that donor retention is the golden tic… Read More

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