Free Fundraising Resources Library

Filter Results By:

Category Archive: 25 results for Donor Retention

Trust is a Must in Building Sustainable Donor Relationships 

January 23, 2018

By: Claire Axelrad

We talk a lot about the need to be “authentic.” Donors want authenticity and transparency. Most of all, donors want you to fulfill on your promises. Consistently. So they can trust you. How important is this? It’s everything. Trust is the foundation of all sustainable relationships. It’s fundamental. You can lo… Read More

Why Your Donors Leave (and What to Do About It) 

July 24, 2016

By: Caryn Stein

Improve your donor retention rate by understanding why donors stop giving and create a plan to win them back.… Read More

An Inside Look at The 4 Pillars of Donor Relations: Q&A with Author Lynne Wester 

August 31, 2015

By: Liz Ragland

How to do you attract and retain donors? By focusing on the quality of the relationship.… Read More

The Art and Science of Donor Relations 

October 4, 2014

By: Caryn Stein

What’s your donor retention rate? At the average U.S. nonprofit, the percentage of first-timers who come back to give again the next year is just 27%. We’re losing seven out of 10 new donors every year. On top of that, it’s seven times more expensive to replace a donor than to keep the one you… Read More

Your Recurring Gift Cheat Sheet: 3 Tips for Boosting Donor Buy-In 

September 6, 2014

By: Caryn Stein

Your monthly giving program is great way to reach smaller donors who aren’t comfortable writing a big check but are happy to give $10 or $20 per month. Are you maximizing its potential or just hoping people will notice the “give monthly” checkbox on their own? Here are three best practices for making the most… Read More

3 Things You Aren’t Using Email For (But Should) 

April 23, 2014

By: Melissa Raimondi

Have you mastered the monthly eNewsletter? Do donors receive gift receipts in their inbox? And do you send donor appeals via Constant Contact like it’s no big deal. If so, it looks like you’re ready to flex your organization’s email muscle and take your donor communications to the next level! Here are… Read More

3 Special Ways to Show Your Donors Some Love 

December 30, 2013

By: Melissa Raimondi

Sending thank you notes and providing tax receipts are important steps to building good donor relationships—but they’re just the beginning. Here are three ways you can go above and beyond with your donor appreciation. 1. Say happy birthday! Food Finders Food Bank in Lafayette, Indiana, asks a surprising questio… Read More

The 5 Keys to Donor Retention 

October 16, 2013

By: Network for Good

What can top-selling sneakers tell you about donor retention? If your favorite sportswear company is Nike, you’re not alone: Seventy-percent of Nike’s customers say they would buy a Nike product again. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again… Read More

How to Treat Your Donor Like Your Superhero 

October 7, 2013

By: Melissa Raimondi

When someone makes a donation on your website, what do they get in return? Are you giving donors an earful about how great you are, or do you tell them about how great they are? Here are three dos and don’ts on how to stay focused on your donor’s generosity so that they feel great… Read More

A Fabulous Facebook Welcome: Arts of Life 

April 24, 2013

By: Caryn Stein

I was pleasantly surprised by a message I received from Arts of Life, a Chicago-based nonprofit I recently “Liked“ on Facebook: “Hi Caryn! Thank you for ‘Liking’ The Arts of Life! We do paintings and drawing and we clean up the studio every day of the week! Not only do we clean up the stud… Read More

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe