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Category Archive: 34 results for Donor Retention

5 Principles of Donor Communications 

May 15, 2018

By: Linda Lombardi

Fundraising pros know that meaningful communication and gratitude are the bedrock of a robust family of donors. Donor data management and segmentation are the tools that make personalized communication possible. A successful donor communications strategy is the necessary element that turns first-time donors into lifelo… Read More

Improve Donor Relationships with Gratitude 

May 11, 2018

By: Linda Lombardi

In celebration of Mother’s Day this Sunday, we thought we’d take a minute to talk about gratitude. Building strong relationships with your donor and keeping them engaged with your nonprofit comes down to three things: great communication, gratitude, and organized data. Building retention-focused donor commu… Read More

4 Essential Nonprofit Messaging Secrets 

May 10, 2018

By: Linda Lombardi

Want to know a secret?  There’s a trick to crafting the perfect marketing message for your nonprofit. Put your audience first. We all know people who are all about “me, me, me.” We tolerate them when we need to, but we avoid them as much as we can. On the other hand, we gravitate towards… Read More

Boost Your Donor Experience 

May 8, 2018

By: Linda Lombardi

According to data from the Association of Fundraising Professionals and the Center on Nonprofits and Philanthropy at the Urban Institute, the average donor retention rate in the U.S. after the first gift is around 45 percent. It’s clear that nonprofits need to increase this percentage in order to continue the work th… Read More

Increase Donor Loyalty with 5 Best Practices 

May 1, 2018

By: Linda Lombardi

What motivates donors to continue giving to an organization? Traditionally, research that’s focused on charitable giving has looked at how to motivate donors to give an initial gift. But are you doing everything you can to increase donor loyalty? After all, fundraising pros know that donor retention is the golden tic… Read More

Build Loyal Donor Relationships in 3 Easy Steps 

April 24, 2018

By: Linda Lombardi

What makes some donors content to give just once to an organization, while others become ongoing supporters? How can nonprofits build loyal donor relationships that are strong enough to stand the test of time? According to research by the Association of Fundraising Professionals and the Center on Nonprofits and Philant… Read More

Donor Retention Should be a Focus in 2018 

February 6, 2018

By: Liz Ragland

The best way to raise more money is to get more new donors, right? Not so fast. Yes, donor acquisition is definitely a way to raise more money. New donors = new money. But, what about those donors you already have in your database? Those supporters who know your work is worthwhile and have already invested… Read More

Trust is a Must in Building Sustainable Donor Relationships 

January 23, 2018

By: Claire Axelrad

We talk a lot about the need to be “authentic.” Donors want authenticity and transparency. Most of all, donors want you to fulfill on your promises. Consistently. So they can trust you. How important is this? It’s everything. Trust is the foundation of all sustainable relationships. It’s fundamental. You can lo… Read More

How and When To Engage With First-Time Donors 

January 4, 2018

By: Nancy Schwartz

As the year wraps up, nonprofits need to switch gears to think about how to engage their first-time donors, and recurring ones, into next year to create the optimal donor experience. Hear from one of our nonprofit industry experts, Nancy Schwartz as she shares a best-practice timeline of how and when to interact with f… Read More

Why Your Donors Leave (and What to Do About It) 

July 24, 2016

By: Caryn Stein

Improve your donor retention rate by understanding why donors stop giving and create a plan to win them back.… Read More

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