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Category Archive: 25 results for Donor Retention

The Seven Things Everyone Wants: What Freud and Buddha Understood about Nonprofit Outreach 

March 26, 2008

By: Network for Good

There are seven deep human needs to remember when creating nonprofit campaigns. (These are not to be confused with Maslow’s hierarchy of needs!) The old marketing and fundraising playbooks don’t work anymore. It is time to reinvent nonprofit marketing and communications for a new era using The Seven Deep Hu… Read More

New Donor Bonding: The Amazing Value of Loyal Donors 

November 28, 2007

By: Network for Good

New donor acquisition is the life blood of your organization. In order to grow, and reap the benefit of increased revenue, you must acquire more new donors each year than you lose plus more to fuel growth. The most successful nonprofit organizations have ongoing acquisition programs that generate a steady stream of new… Read More

How to Cultivate Donors Online: The “Field of Dreams” Problem and How to Fix It 

November 20, 2007

By: Network for Good

In your quest for online fundraising supremacy you may fall into “The Field of Dreams” syndrome: “If you build it, they will come.” That sentiment is completely false when it comes to online fundraising. Believing it will result in the failure of getting your message out to enough people and int… Read More

3 Ways to Improve Your Next Fundraising Appeal 

November 20, 2007

By: Network for Good

One of the major obstacles you can run into while fundraising online is sending out the wrong message. This is known as the “it’s all about us” disease. Many nonprofits fall into this category, where all of their communications read like an “About Us” page. Your mission statement, the hist… Read More

Be Your Donor Day 

November 20, 2007

By: Network for Good

I used to be Donor Services Supervisor for a large nonprofit, which meant my department was largely responsible for how donors were treated. A month into my new job (and I’m embarrassed it took me so long), I gave a small donation via our 800 number and was horrified at how badly it was handled.… Read More

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