Free Fundraising Resources Library

Filter Results By:

Category Archive: 40 results for Donor Retention

3 Things You Aren’t Using Email For (But Should) 

April 23, 2014

By: Melissa Raimondi

Have you mastered the monthly eNewsletter? Do donors receive gift receipts in their inbox? And do you send donor appeals via Constant Contact like it’s no big deal. If so, it looks like you’re ready to flex your organization’s email muscle and take your donor communications to the next level! Here are… Read More

3 Special Ways to Show Your Donors Some Love 

December 30, 2013

By: Melissa Raimondi

Sending thank you notes and providing tax receipts are important steps to building good donor relationships—but they’re just the beginning. Here are three ways you can go above and beyond with your donor appreciation. 1. Say happy birthday! Food Finders Food Bank in Lafayette, Indiana, asks a surprising questio… Read More

The 5 Keys to Donor Retention 

October 16, 2013

By: Network for Good

What can top-selling sneakers tell you about donor retention? If your favorite sportswear company is Nike, you’re not alone: Seventy-percent of Nike’s customers say they would buy a Nike product again. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again… Read More

How to Treat Your Donor Like Your Superhero 

October 7, 2013

By: Melissa Raimondi

When someone makes a donation on your website, what do they get in return? Are you giving donors an earful about how great you are, or do you tell them about how great they are? Here are three dos and don’ts on how to stay focused on your donor’s generosity so that they feel great… Read More

A Fabulous Facebook Welcome: Arts of Life 

April 24, 2013

By: Caryn Stein

I was pleasantly surprised by a message I received from Arts of Life, a Chicago-based nonprofit I recently “Liked“ on Facebook: “Hi Caryn! Thank you for ‘Liking’ The Arts of Life! We do paintings and drawing and we clean up the studio every day of the week! Not only do we clean up the stud… Read More

The 3 Things Your Donor Thank You Must Do 

December 17, 2012

By: Caryn Stein

Want to start the off on the right foot with your donors?  Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Remember: having a memorable thank you is the first step in retaining more donors. Photo Source: Big Stock Photo… Read More

How to Combat Donor Fatigue 

July 10, 2012

By: Caryn Stein

Many organizations say: “We are a small nonprofit with a small, tired donor base. What can we do about donor fatigue?” The Answer? If you have a small, tired donor base, you’re not alone. It bears repeating: the number-one reason people stop giving to a nonprofit is how they were treated by the nonpro… Read More

Why ‘I’m Sorry’ is So Powerful 

July 19, 2011

By: Network for Good

I’ve had a lot of chances to practice apologizing, because I’ve made so many mistakes in my life. What’s been so interesting to me is that when I’ve made mistakes at work and publicly expressed remorse, I have found people are full of grace, compassion and forgiveness.  I’ve concluded that to err is human an… Read More

What Your Donors Aren’t Telling You 

June 29, 2011

By: Network for Good

What exactly are your donors thinking? Have you ever thought about the millions of thoughts running through their heads when faced with the opportunity to donate? Are they thinking certain things and just not telling you? Photo source: Big Stock Photo   1. They’re unhappy.  Customer experience guru John Goodman… Read More

How “Wow!” Experiences Create Lifetime Donors 

April 21, 2011

By: Network for Good is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of providing exemplary customer service to WOW! customers. Ever wonder if your organization could do the same? A WOW! experience starts with the “Thank you.” Donors want to be sincerely thanked, so shy … Read More

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.