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Category Archive: 112 results for Email 101

Want to Get More from Your Email List? Here’s One Change Your Nonprofit Should Try 

June 22, 2015

By: Iris Sutcliffe

Let’s start out by facing a tough reality: most nonprofits — even the most successful ones — aren’t getting the most they could be from their email list. It’s not that you’re not working hard or seeing good results. In fact, for many, email is the best way to reach donors, volunteers, and staff. But… Read More

3 Tips for Click-Worthy Subject Lines 

June 4, 2015

By: Iris Sutcliffe

Inspire more donors to open your emails with these strategies.… Read More

How to Integrate Your Email Program with Your Website 

May 19, 2015

By: Iris Sutcliffe

You have a website. You’re sending out email newsletters. But how well are these two tools working together? If you haven’t thought about how to integrate your website and email marketing, your nonprofit could be missing out on valuable opportunities to grow your audience, increase donations, and ultimately further… Read More

How To Write Emails That Rock: 3 Tips for Planning and Strategy 

April 24, 2015

By: Iris Sutcliffe

We are so lucky as nonprofit fundraisers today. We have a huge digital toolbox at our disposal to facilitate giving: our organization’s website, social media channels, text to give, crowdfunding, and, of course, email. For most digital fundraising methods to work well, we need a direct line of communication to our do… Read More

4 Actions You Can Take to Grow and Sustain Your Email List 

April 20, 2015

By: Miranda Paquet

Whether you’re starting from scratch or have been building your email list for years, you know it’s important to actively promote your email list and encourage your existing contacts to engage with your organization. After all, a dedicated email list can have serious payoffs for your nonprofit — including everyth… Read More

5 Ways to Use Email to Drive Participation at Your Next Fundraiser 

March 17, 2015

By: Iris Sutcliffe

Running a successful fundraising event is easier said than done. You put in weeks of planning with the ultimate goal of getting as many people as involved as possible, and you want to make sure your hard work pays off. One of the most important tools you have to promote your next fundraising event is… Read More

Shhh! Secret Formula for Donor Newsletters That Delight 

March 3, 2015

By: Nancy Schwartz

Danger ahead! A 43% donor retention rate means supporters are likely to cut your organization from the list next time round. Even scarier, what you stand to lose with a low retention rate (or gain, when retention is strong) is huge. “A 10% improvement in retention can yield up to a 200% increase in projected… Read More

5 Ways to Make a Great First Impression on New Email Subscribers 

February 17, 2015

By: Iris Sutcliffe

We all know relationships don’t happen overnight. Busy nonprofits have to work hard to nurture and retain relationships with their supporters, donors, and volunteers to ensure the success of their organization and to further their cause. Long-lasting relationships start with a great first impression. One of the easie… Read More

How to Stand Out in Your Donors’ Inbox 

January 22, 2015

By: Miranda Paquet

The inbox is no place for half-hearted appeals. Smart nonprofits know that a well-designed email campaign has the power to drive donations and make a real difference to their cause. It’s your responsibility to persuade donors to take action. This starts with grabbing their attention and making a powerful impression. … Read More

10 Ideas to Improve Your Nonprofit’s Email Open Rate 

December 17, 2014

By: Iris Sutcliffe

It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to email, no one seems to have a problem with making a snap decision. That’s why it’s so important your nonprofit spends time crafting a subject line that stands out. The words you choose for your subject… Read More

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