Category Archive: 177 results for Fundraising Essentials

Crafting a fundraising campaign that tells a story about your organization’s mission or successes is a super-effective way to make emotional connections with your donors. But what goes into writing an email that tells a great nonprofit story? Five things, to be exact. Conveniently, they all start with C: Core message… Read More

We are so lucky as nonprofit fundraisers today. We have a huge digital toolbox at our disposal to facilitate giving: our organization’s website, social media channels, text to give, crowdfunding, and, of course, email. For most digital fundraising methods to work well, we need a direct line of communication to our do… Read More

Your nonprofit annual report is an excellent opportunity to show supporters the great work you’re doing and make them feel good about their decision to donate to your nonprofit. However, many organizations get caught up in the finances and program metrics that are included in annual reports and forget to feature the … Read More

When you’re investing your nonprofit’s limited resources in donor acquisition and marketing, it’s crucial to find ways to maximize that investment. The secret is to build value over time with your monthly giving program. You want to get new donors in the door, but it’s even more important to get them to stick a… Read More

Does your nonprofit offer donors a recurring giving plan? If not, you’re leaving a lot of money on the table and ignoring some very dedicated supporters. Small monthly gifts can add up to a hefty sum at year end—maybe as much as four times your current donation rate. If you’re looking for a path to… Read More

Nonprofit communication is changing-and not just because of social media. Thanks to content marketing, instead of simply keeping donors up to date, nonprofit communicators and fundraisers are directly tying more long-term goals to communication and seeing great results. Here are the three reasons why you don’t wa… Read More

Want to add visual content with a data-focused approach to your existing nonprofit outreach? With all the noise out there-trillions of messages coming at you each day via ads, emails, texts, and tweets-it can be hard to separate the wheat from the chaff. Visuals can send information to the brain remarkably fast and mak… Read More

Accessible 24 hours a day, 7 days a week, your nonprofit website is a valuable tool for interacting with your target audience and allowing visitors to learn about your nonprofit. Having the insights to efficiently manage your website are important to optimize the experience for your supporters and ensure the succes… Read More

Your fundraising event’s success depends on the quantity (and quality) of guests who RSVP (and actually show up). Getting guests to let you know that they’re coming shouldn’t be so hard, right? If you’re busy fighting responses like, “I’m too busy that week,” “I lost the … Read More

This is a test. I repeat, this is a test. I’ve got a few questions to run by you to figure out if your nonprofit’s website is doing all it can to bring in donations. According to NTEN’s Staffing & Investments Survey Report, the average nonprofit organization has 0.7 full-time staff members allocat… Read More